Support with branding and identity design

Mission and objectives

Our mission is to promote the social, economic, intellectual and informational development of cities and districts of Tajikistan, particularly through the empowerment of youth and women.

Context

This volunteer assignment is a critical component of our broader Digital Transformation Initiative. As our organization scales its operations to address critical challenges in youth and women empowerment and employment, access to quality education and healthcare, our communications must keep pace. Currently, our visual materials are produced ad-hoc by different teams, leading to inconsistencies across platforms. This project was launched to centralize, standardize, and professionalize our public image. The volunteer's contribution will fit directly into our transition toward streamlined digital advocacy, serving as the visual blueprint for all upcoming project reports, social media campaigns, and external stakeholder engagement.

Task Description

We are seeking a creative and strategic Online Volunteer to support the development and harmonization of our organization's brand identity in social media (instagram, facebook, tiktok, website, twitter). The volunteer will help us establish a cohesive visual presence and clear messaging that effectively communicates our mission to partners, donors, and the public. This role involves auditing our current materials, designing core brand assets, and creating a practical brand guidelines document (brand book) that our team can easily implement across all future communications. Duties and Responsibilities: Brand Audit: Review existing communication materials, logos, and digital assets to identify inconsistencies and areas for improvement. Visual Identity Design: Develop or refine core brand assets, including a unified color palette, typography guidelines, logo usage rules, and document/presentation templates. Brand Guidelines Document: Create a concise "Brand Book" or style guide outlining rules for visual and verbal consistency across print and digital platforms. Asset Creation: Design standard templates for social media graphics, letterheads, and report layouts (e.g., in Canva, Adobe InDesign, or Google Workspace). Knowledge Transfer: Provide a brief hand-over briefing or written instructions to ensure staff can easily use the new templates.

Competencies and values

Living conditions and remarks