Social Media Associate

Mission and objectives

UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help every child fulfil their potential, from early childhood through adolescence. UNICEF is committed to realising the rights of every child, especially the most disadvantaged and those hardest to reach. Education is central to this mission. UNICEF’s Global Education Practice leads the organization’s global agenda to ensure that every child and young person – including the most marginalized – has access to inclusive, quality learning and the skills they need to learn, thrive, and shape their own futures.

Context

The Global Education Practice (GEP) drives UNICEF’s global vision, thought leadership, and strategic engagement on education, working across headquarters, regional and country offices, and with a broad range of partners, donors, and multilateral platforms. Within GEP, the Strategic Engagement pillar leads advocacy, partnerships, resource mobilization, and strategic communications to raise the profile of UNICEF’s education priorities – from foundational learning and adolescent girls’ education to education financing, technology, and the digital transformation of learning. Effective, consistent, and compelling digital communication is essential to this agenda. As global conversations on education increasingly unfold on social platforms, GEP is strengthening its presence and influence on channels such as LinkedIn and X (formerly Twitter) – both for the practice as a whole and for the Global Director for Education as a leading voice in the sector. Under the direct supervision of the Senior Adviser, Strategic Programme Engagement, the Social Media Associate will support GEP to plan, produce, and amplify high-quality social media content that advances UNICEF’s education priorities, grows engagement with key audiences, and elevates the digital presence and thought leadership of the Global Director for Education. The assignment offers a motivated volunteer the opportunity to contribute directly to global education advocacy while developing professional skills at the heart of a leading UN practice. Additional Information: The National UN Associate Volunteers in Jordan are entitled to: • Monthly Volunteer Living Allowance (VLA) at the amount of JOD 916.04; • Annual and learning leaves; • Free Medical and life insurance; • Free access to different learning platforms. Full entitlements can be checked using the UNV entitlement calculator at https://app.unv.org/calculator. For more information on UN Volunteer benefits, entitlements and support, please visit: https://www.unv.org/volunteer-your-country-conditions-service The contract lasts for the period indicated above, with the possibility of extension subject to the availability of funding, operational necessity, and satisfactory performance. However, there is no expectation of renewal of the assignment.

Task Description

Under the direct supervision of the Senior Adviser, Strategic Programme Engagement, the UN Volunteer will undertake the following tasks: • Support the planning, drafting, scheduling, and publishing of engaging social media content across GEP’s priority platforms, primarily LinkedIn and X, in line with UNICEF’s brand, tone, and editorial standards; • Maintain and update a rolling social media editorial calendar, coordinating content around key moments, campaigns, reports, and events on the global education agenda; • Support the social media presence and thought leadership of the Global Director for Education – drafting posts, talking points, and content in the Director’s voice for LinkedIn and X, and monitoring engagement and responses; • Develop simple, on-brand visual and multimedia content – graphics, social cards, short-form video, and animations – using standard design and editing tools to increase reach and engagement; • Draft compelling copy and messaging on priority themes, including adolescent girls’ education and gender gaps in secondary school completion, foundational learning, education financing, and technology and innovation in education; • Monitor social media channels, trends, and relevant conversations; identify timely opportunities for content and engagement; and flag reputational risks or issues to the supervisor; • Compile and analyse social media metrics, preparing regular analytics reports on reach, engagement, and audience growth, with practical recommendations to improve performance; • Support coordination with UNICEF headquarters, regional and country office communications colleagues, and external partners to align messaging and amplify content; • Help ensure accessibility, inclusivity, and appropriate framing – including gender-responsive language – across all content; • Support the organization of social media moments around events, launches, and campaigns, including live coverage as required; • Contribute to strengthening the practice’s social media capacity, including maintaining content libraries, templates, and simple guidance; • Perform any other related duties as required by the supervisor. Results/ Expected Outputs: • GEP’s presence, reach, and engagement on LinkedIn and X are measurably strengthened over the assignment period; • A consistent, high-quality flow of on-brand social media content advancing UNICEF’s education priorities is planned, produced, and published; • The Global Director for Education’s social media presence and thought leadership are enhanced through timely, engaging, and voice-consistent content; • An up-to-date editorial calendar and regular analytics reports inform and continuously improve the practice’s social media strategy;

Competencies and values

– Accountability – Adaptability and flexibility – Creativity and initiative – Ethics, integrity, and professionalism – Planning and organizing – Communication and strong writing skills – Respect for diversity – Working in teams

Living conditions and remarks

Amman, the capital, is a peaceful city with over four million residents. People are friendly to visitors. Services in terms of banking, transportation, health, and communications are easily available. Though Arabic is the official language, English is widely spoken among the majority of the population, especially in Amman. The road network is good both in terms of spread and quality of the roads. Public transportation in Amman is limited. Taxis are relatively cheap and easily available. There are several shopping malls, restaurants, gyms, and cinemas. A large variety of accommodation options can be found; however, it is worth noting that prices in Amman have generally increased in the past few years. There are no specific security threats. Amman is a very easy city in which to live; large, has many amenities, is very modern, and is serviced by an international airport with direct flights to most capital cities. According to the assessment of the UN Department of Safety & Security (UNDSS), Jordan is a family duty station (category A hardship). As this is a national UN Volunteer assignment, the UN Volunteer will be responsible for arranging his/her housing and other living essentials. National UN Volunteers are part of the insurance plan. National UN Volunteers are expected to be culturally sensitive and to adjust to the prevailing culture and traditions of the host country.