Development of a Graphic Design and Visual Identity Package for UN CBO Brazil

Mission and objectives

The United Nations Development Programme (UNDP) operates in around 170 countries, focusing on eradicating poverty and reducing inequality and exclusion. It supports countries in developing policies, enhancing leadership and partnership skills, and building institutional capacities to foster sustainable development. UNDP implements various projects, providing technical, operational, and management assistance through methodologies, specialized knowledge, and a broad international network of cooperation. In Brazil, UNDP aligns its services with the country’s dynamic needs, collaborating with the government, international financial institutions, the private sector, and civil society to promote human development and poverty reduction. As countries face interconnected challenges such as economic stagnation and environmental crises, UNDP aims to create integrated responses to these issues and serves as a catalyst for collective action towards achieving the Sustainable Development Goals (SDGs). Its services include eligibility assessments, project formulation and implementation, capacity development, policy advice, advocacy, technical assistance, training, and knowledge management. The UNDP Country Office in Brazil partners with public and private institutions and civil society to foster a more sustainable and inclusive society by enhancing governance, reducing poverty and inequality, and addressing climate change and biodiversity. Its program portfolio consists of three interrelated work streams: • Inclusive Socio-economic Development: Focused on poverty reduction, social policies, public-private partnerships, and inclusive markets. • Environmentally Sustainable Development: Emphasizing nature-based solutions, climate change, energy efficiency, and sustainable production. • Governance and Justice for Development: Concentrating on violence prevention, justice, transparency, anti-corruption, human rights, and local capacity development.

Context

The United Nations Common Back Office (UN CBO) Brazil is a flagship initiative under the UN Development System Reform and the UN Efficiency Agenda, designed to deliver high-quality shared operational services to UN entities in Brazil. Hosted by UNDP in Brazil, the UN CBO provides services in areas such as Administration, ICT, Procurement, Travel, Human Resources, and Protocol, promoting greater efficiency, collaboration, and the "One UN" approach. As the UN CBO continues to expand its services and engagement with UN agencies and stakeholders, there is a growing need for a consistent and professional visual identity across its communication products. Strengthening the UN CBO's branding will help improve recognition, reinforce its institutional image, and enhance the communication of its mission, services, and achievements. The Online Volunteer will support the development of graphic design concepts and visual identity materials that can be applied across presentations, reports, digital communications, templates, and other institutional products, contributing to a cohesive and modern brand aligned with United Nations visual communication standards.

Task Description

We are looking for one Online Volunteer to support the UN Common Back Office (UN CBO) Brazil in strengthening its visual identity and institutional branding. Under the supervision of the UN CBO Client Management Analyst, the Online Volunteer will develop graphic design concepts and branded templates to ensure consistent, professional, and visually engaging communication materials. The Online Volunteer will be expected to: i. Review background materials, communication products, branding references, target audiences, and design requirements; ii. Develop visual identity concepts and graphic design proposals aligned with the UN CBO's communication objectives; iii. Design and develop a visual identity package that may include, among others: a. Word document templates; b. PowerPoint presentation templates; c. Newsletter layouts; d. Social media templates and digital communication assets; e. Website banners, icons, and visual elements; f. Report covers and publication layouts; g. Infographics, factsheets, and other communication products; h. Email signature and branded stationery templates, where applicable; iv. Revise and finalize the designs based on feedback received from the focal point, ensuring consistency across all communication products. All materials should be developed in accordance with the corporate branding and visual identity guidelines, which will be shared with the selected Online Volunteer before the assignment begins.

Competencies and values

Living conditions and remarks