Website Review, Social Media Enhancement, and Digital Visibility

Mission and objectives

Progressive Volunteers (PV) is a community-based organization operating in Kenya since 2007. We are dedicated to supporting vulnerable young people living in high-risk environments by providing viable alternatives to poverty, unemployment, and violence. Through structured programs and active community engagement, PV promotes resilience, self-reliance, and sustainable development. Our vision is to build a strong network of committed volunteers who drive social and economic progress across Kenya. Our mission is to promote sustainable community development by harnessing the skills, expertise, and dedication of volunteers in partnership with local and international organizations. Our Partnership In line with this mission, Progressive Volunteers works closely with Educate and Empower Organization (EEO), a community-based non-profit organization established in 2022 and committed to transforming lives through education, empowerment, and advocacy. Together, we are implementing the Educate a Girl – Change a Life Kenya Initiative, which seeks to improve the lives of vulnerable children and youth, particularly girls, through access to quality education, mentorship, life skills development, and empowerment programs. The initiative creates pathways for personal growth, improved livelihoods, and meaningful community participation. Through scholarships, provision of learning materials, mentorship sessions, leadership development, and skills training workshops, we empower young people to overcome barriers, break the cycle of poverty, and become agents of positive change within their communities.

Context

As Educate and Empower Organization continues to grow its programs and outreach, strengthening its digital presence has become a key priority. A strong website and active social media platforms are essential tools for raising awareness, engaging supporters, attracting donors, and showcasing the impact of our work. We are seeking motivated and skilled volunteers to support a comprehensive review of our website and social media platforms and help enhance our online visibility and engagement. The volunteers will assess the effectiveness of our digital channels, identify areas for improvement, and recommend practical strategies to strengthen our online communications and outreach efforts. The assignment offers an exciting opportunity for volunteers with experience in digital communications, social media management, content creation, branding, marketing, web design, or digital strategy to contribute their expertise to a meaningful cause. By improving our digital presence, volunteers will help increase awareness of educational opportunities for vulnerable children and youth, strengthen stakeholder engagement, attract new supporters and partners, and ultimately contribute to expanding the impact of the Educate a Girl – Change a Life Kenya Initiative.

Task Description

The volunteer(s) will support the organization through the following activities: 1. Conduct a review of the organization's website and provide recommendations to improve content, structure, user experience, accessibility, and overall effectiveness. 2. Assess existing social media platforms and identify opportunities to strengthen branding, messaging, audience engagement, and consistency across channels. 3. Review current communication materials and provide suggestions to improve storytelling, visibility, and audience reach. 4. Develop recommendations for increasing social media engagement, followers, and online community participation. 5. Support the creation of engaging digital content, including social media posts, graphics, stories, videos, and campaign messages. 6. Identify opportunities to improve search engine visibility (SEO) and website traffic. 7. Recommend tools, strategies, and best practices for managing social media platforms and measuring performance. 8. Assist in developing a social media visibility and content plan to enhance public awareness of the organization's programs and impact. 9. Support the promotion of key campaigns, events, fundraising activities, and success stories through digital channels. 10. Prepare a brief report summarizing findings, recommendations, and practical next steps for strengthening the organization's online presence.

Competencies and values

Living conditions and remarks