Social Media Ambassadors (Content creation and Digital engagement) - 16 Days

Mission and objectives

UN Women is the United Nations entity dedicated to gender equality and the empowerment of women. A global champion for women and girls, UN Women was established to accelerate progress on meeting their needs worldwide. UN Women supports UN Member States as they set global standards for achieving gender equality, and works with governments and civil society to design laws, policies, programmes and services needed to ensure that the standards are effectively implemented and truly benefit women and girls worldwide. It works globally to make the vision of the Sustainable Development Goals a reality for women and girls and stands behind women’s equal participation in all aspects of life, focusing on four strategic priorities: Women lead, participate in and benefit equally from governance systems Women have income security, decent work and economic autonomy All women and girls live a life free from all forms of violence Women and girls contribute to and have greater influence in building sustainable peace and resilience, and benefit equally from the prevention of natural disasters and conflicts and humanitarian action UN Women also coordinates and promotes the UN system’s work in advancing gender equality, and in all deliberations and agreements linked to the 2030 Agenda. The entity works to position gender equality as fundamental to the Sustainable Development Goals, and a more inclusive world.

Context

The period from 25 November to 10 December 2026 marks the annual 16 Days of Activism Against Gender-Based Violence, a global campaign dedicated to raising awareness and mobilizing action to end violence against women and girls. This year’s theme is UNiTE to End Violence against Women and Girls: Ensure justice, protect survivors, end impunity. In Malawi, the campaign provides an important platform for promoting gender equality, advocating for survivor-centred responses, challenging harmful social norms, and strengthening accountability systems that prevent and respond to violence against women and girls. Media and digital platforms play a critical role in influencing public attitudes and shaping conversations around gender equality and women's rights. Responsible reporting and strategic communication can contribute significantly to increased awareness, improved public discourse, and positive social change. To support these objectives, UN Women Malawi seeks to mobilize a network of online volunteers who will contribute to digital advocacy throughout the campaign period. Guidelines for Volunteers 1. Participate in the mandatory orientation and onboarding programme before commencing assignments. 2. Adhere to campaign messaging, branding guidelines, and communication protocols pro-vided by UN Women. 3. Uphold principles of gender equality, inclusivity, and survivor-centred communication. 4. Maintain confidentiality of any non-public information shared during the assignment. 5. Refrain from publishing content that may stigmatize survivors or reinforce harmful stereotypes. 6. Submit deliverables according to agreed timelines and reporting formats. 7. Maintain professional conduct across all communication channels and social media platforms.

Task Description

Under the direct supervision of UN Women Malawi Communications Team, the UN Volunteer will undertake assignments as follows: Before the Campaign: 1. Attend an online orientation session 2. Review the social media toolkit provided by UN Women During the Campaign (25 November-10 December 2026) Volunteers will: 1. Share and amplify official campaign content daily 2. Repost campaign messages, event highlights, advocacy materials and infographics 3. Promote key campaign events 4. Generate engagement through awareness posts and discussions 5. Tag official UN Women social media platforms where applicable 6. Support positive online conversations on ending violence against women and girls Applicable Platforms:

• Facebook
• X Deliverables: 1. Minimum of one campaign-related post or repost per day. 2. Evidence of campaign amplification activities 3. End-of-campaign analytics report showing Reach, Engagement, Shares and Impressions (where available)

Competencies and values

Living conditions and remarks