Digital Communications and Social Media Campaign for ERONet's GivingTuesday 2026

Mission and objectives

Agoro Community Development Association (ACDA), operating publicly as the Enabling Rural Opportunity Network (ERONet), is a women-centered grassroots organization founded on August 27, 2001, to represent and empower post-conflict and refugee-hosting communities in Lamwo District, Northern Uganda. Born from the resilience of women widowed and displaced by the LRA conflict, ERONet works to give a voice to oppressed and disadvantaged groups. Our mission focuses on three strategic pillars: (1) keeping adolescent girls in school through bursaries and menstrual hygiene support; (2) protecting women and girls through community care group protection networks and psychosocial support; and (3) strengthening community resilience through clean water access, climate-smart agriculture, and Village Savings and Loan Associations (VSLAs). We actively bridge services across both local host communities and the Palabek Refugee Settlement, which hosts over 100,000 South Sudanese refugees.

Context

ERONet is launching its 2026–2031 Strategic Plan in a highly vulnerable region where over 60% of households live below the poverty line. While our local implementation team consists of six staff members coordinating field operations, we require virtual specialized capacity to build our cross-border advocacy and digital campaign footprint. As we prepare for Giving Tuesday, a separate technical volunteer will be establishing our landing page architecture. This specialist role is the critical engine that will drive awareness, handle digital community engagement, and structure the outreach assets required to route potential global donors directly to our donation pipeline.

Task Description

The Online Volunteer will focus entirely on planning, executing, and managing the public promotional push to drive international traffic to ERONet's crowdfunding link for Giving Tuesday. The volunteer will perform the following duties:

• Campaign Strategy & Calendar: Develop a detailed social media content calendar featuring a structured 7-to-10-day countdown campaign leading up to the global day of giving.
• Impact Copywriting: Draft highly compelling social media captions, short stories, and narrative snippets based on ERONet's 2026–2031 Strategic Plan to educate the public about the challenges facing girls, women, and refugees in Lamwo.
• Basic Content Creation: Design polished, campaign-vetted graphic templates and progress bars (using accessible tools like Canva) for platforms including X (Twitter) and Facebook.
• User-Generated Content (UGC) Activation: Design and manage a clear community mobilization hashtag strategy, creating templates for board members, partners, and supporters to share why they back ERONet.
• Real-Time Live Pushes: Coordinate intensive milestone updates, progress notifications, and interactive thank-you posts to drive momentum during the live event.
• Email Marketing Outreach: Write and format engaging email newsletters to update ERONet's contact database and global stakeholders before and during the fundraising drive.

Competencies and values

Living conditions and remarks