Digital Visibility and Search Strategy Officer (SEO & GEO)

The Media Department brings together media relations, web and social media communication, ensuring that the Council’s values, achievements, and positions are shared clearly and creatively with audiences worldwide, through both digital and traditional media channels.

Within the Media Department, the Digital Communications and Editorial Division shapes the design, user experience, and editorial strategy for the Council’s main online presence in English and French. It also drives digital visibility and performance by optimising Search Engine/ Generative Engine Optimisation (SEO & GEO) strategy and analysing content across multiple channels, ensuring accessibility and resonance for diverse audiences.

As a Digital Visibility and Search Strategy Officer (SEO & GEO), you will:

• support digital visibility and content optimisation by assisting the Organisation in increasing its online reach and impact, in particular by:
  • contributing to the analysis and improvement of the visibility and performance of the web content;
  • identifying relevant keywords, topics and content opportunities to enhance reach and engagement for both search engines and AI-driven discovery tools;
  • supporting the structuring of content to improve indexing, discoverability and reuse.
• provide editorial support and practical advice on content structuring;
• facilitate co-ordination between editorial and technical stakeholders;
• carry out technical analysis, by:
  • monitoring indexing and performance using tools such as Google Search Console and analytics platforms;
  • conducting website audits (structure, metadata, internal linking, media content);
  • identifying and reporting on issues affecting visibility (e.g. broken links, legacy content, site structure).
• liaise with IT services on technical aspects affecting content visibility and ensure timely resolution of possible issues;
• monitor trends in search behaviour and digital content discovery, highlighting risks and opportunities linked to evolving digital environments;
• contribute to creating and reporting on visibility, reach and engagement metrics.

You must have:

• a relevant higher education degree or qualification equivalent to a master’s degree (2nd cycle of the Bologna process framework of qualifications for the European Higher Education Area) in digital marketing, brand management, innovation or related field;
• at least two years of professional experience in one or several fields of relevance for this role;
• demonstrated expertise in Search Engine Optimisation (SEO), Generative Engine Optimisation (GEO) and digital visibility, such as technical audits, content optimisation, analytics or AI-powered search, with evidence of measurable impact in improving the discoverability and performance of digital content;
• excellent knowledge of one of the official languages of the Council of Europe (English or French) and good knowledge of the other.

You must also:

• be a citizen of one of the member states of the Council of Europe and fulfil the conditions for appointment to the civil service of that state;
• have discharged any obligation concerning national service (military, civil or comparable);
• not be the parent, child, stepchild or grandchild of a serving staff member of the Council of Europe;
• be under the age of 65 years.

Your application must demonstrate to what extent you have the competencies listed below. To help you doing so, feel free to consult our competency framework.

• Operational - Analysis and problem solving
• Operational - Results orientation
• Operational - Concern for quality
• Operational - Learning and development
• Interpersonal - Teamwork and co-operation

• Professional and technical expertise:
  • sound knowledge and practical experience of applying digital content optimisation principles;
  • ability to interpret data and translate findings into clear actionable recommendations int the field of digital visibility and performance;
  • familiarity with relevant tools, including AI-driven tools (e.g. Google Search Console, web crawlers, keyword analysis tools).

• Interpersonal - Service orientation
• Interpersonal - Communication
• Interpersonal - Initiative

• Professional and technical expertise:
  • keen interest or familiarity in international affairs, human rights, and democracy.

This job vacancy is for an international external recruitment. You can consult the conditions of employment (salaries, allowances, pension scheme, social insurance, etc.) on the webpage What we offer.

For more information on how we recruit, you can consult the page Our recruitment process. This recruitment is carried out in accordance with Article 490 of the Council of Europe Staff Rules. The deadline for applications is indicated in the General information section of this vacancy notice (see above) and is fixed at 23:59:59 (CET/CEST). When applying, make sure your motivation shows how your competencies make your profile the best for the role.

As an equal opportunity employer, the Council of Europe welcomes applications from all suitably qualified people, irrespective of sex, gender, sexual orientation, ethnic or social origin, disability, religion or belief. Under its equal opportunity policy, the Council of Europe is aiming to achieve gender parity in staff employed in each category and grade. At the time of appointment, preference between suitable people shall be given to the person of the gender which is under-represented in the relevant grades within the category to which the vacancy belongs.

Applicants with specific needs are encouraged to request reasonable accommodations at any stage during the recruitment process. Please contact us at talents@coe.int, we will ensure that your request is handled.

The information published on the CoE’s careers website regarding working conditions is correct at the time of publication of the vacancy notice. Any changes to these conditions during the recruitment process will be updated on our Portal and will apply at the time of the job offer. Our career's website is not intended to be exhaustive and may not address all questions you would have. Should you have remaining questions, please contact us at talents@coe.int.