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INTRODUCTION TO GGGI

The Global Green Growth Institute (GGGI) is a treaty-based international, inter-governmental organization dedicated to supporting and promoting strong, inclusive and sustainable economic growth in developing countries and emerging economies. To learn more please visit about GGGI web page.

GENERAL INFORMATION

• Project: CO048 Antioquia BioCompetitiva

• Output: CO048- E2-1

• Duty Station: Entrerríos and Granada, Antioquia (Colombia)

• Contract Duration: November 2026 – March 2027

• Contract Type: Deliverable based

• Consultant Level: L2

• Total Fees: USD 5.000

PROJECT BACKGROUND

GGGI works in partnership with countries around the world to strengthen their capacity and advance green growth policies and investments that can positively impact the lives of millions of people. The organization collaborates with national governments, multilateral institutions, public agencies, and the private sector to support the development of economies that are robust, resource-efficient, low-carbon, and resilient to climate change.

GGGI implements a diverse portfolio of programs across developing countries. Through these in-country initiatives, complemented by global products and services, the organization delivers results through an integrated approach that combines evidence-based policy planning, technical assistance, and investment facilitation, aligned with national development priorities. GGGI also promotes knowledge generation and management activities that strengthen the theoretical and empirical foundations of green growth, provide practical guidance for policymakers, and help create enabling conditions for both public and private green investments.

In Colombia, GGGI has been working closely with the national government since 2014 to advance green growth policies and investments. The organization has established strategic partnerships with institutions such as the Ministry of Environment and Sustainable Development, the Ministry of Agriculture and Rural Development, the Ministry of Finance and Public Credit, and the National Planning Department (DNP), among others.

Within the framework of the UK PACT (Partnering for Accelerated Climate Transitions) Bio Rural Project (2024–2027), the Global Green Growth Institute (GGGI), the Government of Antioquia, and the Caja de Compensación Familiar de Antioquia – COMFAMA signed a Special Cooperation Agreement to implement the initiative "Antioquia BioCompetitiva." The project seeks to accelerate the scaling of innovative bioeconomy solutions in the Department of Antioquia through two strategic components: (I) promoting knowledge transfer and capacity-building processes, with a focus on circular bioeconomy and the internationalization of bioproducts; and (II) strengthening productive, technological, and commercial capacities within the department through an integrated value-chain development approach.

Under the second component, three calls for proposals will be implemented to accelerate the development of the bioeconomy ecosystem while strengthening strategic value chains in the department. These calls include:

1. Bioeconomy acceleration support for microenterprises affiliated with COMFAMA.

2. Investment scaling support for four companies linked to bioeconomy value chains.

3. MAPBIO Antioquia Edition.

Through the Investment scaling support call, four companies were selected to receive specialized acceleration support based on the innovation potential, environmental impact, and market opportunities of their bio-based products:

Company	Bioproduct	Sector	Product Category	Location
Agroexport Hass S.A.	Residual avocado biomass (seed, pulp, and pomace) for sustainable industrial uses.	Agricultural	Functional Ingredients	Guarne
AGROINSUMOS VILLACLARA S.A.S	Agricultural bio-inputs and sustainable solutions for the agricultural sector.	Agricultural	Agricultural bio-inputs	Entrerríos
Agrovizcaya - AGROCULTURA	Bio-factory oriented toward circular bioeconomy and ecological restoration.	Agricultural	Agricultural bio-inputs	Fredonia
Asoprosaycu - Asociación de productores de sacha inchi.	Transformation and commercialization of cocoa and sacha inchi.	Functional Foods	Planting and transformation of sacha inchi and cocoa	Chigorodó
Conservas de La Región ZOMAC S.A.	Production and commercialization of agricultural products and coconut derivatives.	Functional Foods	Natural food ingredients	Apartadó
Industrias Alimenticias Gosén SAS	Natural ingredients for food.	Functional Foods	Natural food ingredients	Envigado
Junna Biohabitat SAS BIC	Guadua bamboo for sustainable construction.	Agricultural	Biomaterials	San Rafael
SapiaBio Sas	Environmental advisory and consulting services.	Agricultural	Biomaterials	San Pedro de los Milagros
TEJIPAZ SAS BIC	Agroecological products such as specialty coffee.	Health	Natural food ingredients	Medellín
Astrolab-Biotecnología S.A.S.	Precision nutrition, specialized in microbiome analysis.	Functional Foods	Functional foods / nutraceuticals	Medellín
ASOFRUSAT - Asociación de Fruticultores de Santa	Pulps, nectars, and jams made from fruits.	Agricultural	Agricultural bio-inputs	Sopetrán
Lácteos Susy	Sustainable transformation of bovine milk into premium dairy derivatives with high added value.	Agricultural	Functional foods / nutraceuticals	San Pedro de los Milagros
Bioingred Tech S.A.S.	Bio-emulsions based on cocoa, coconut, and coffee for the hair cosmetics market.	Functional Foods and Cosmetics	Functional Ingredients	Itagüí
BIOTROPICAL S.A.	Agricultural bio-inputs based on a mixture of fruits along with active ingredients (Trichoderma harzianum and Beauveria bassiana fungi).	Agricultural	Agricultural bio-inputs	Copacabana

OBJECTIVES OF THE ASSIGNMENT

The objective of this consultancy is to assist Agroinsumos Villaclara and Tejipaz – Café de la Memoria –, in strengthening their brand identity, supporting the generation of digital content, and supporting the implementation and monitoring of approved social media activities, ensuring consistent quality across all deliverables within established procedures, as part of the operational execution of their communications strategy under the Antioquia BioCompetitiva Project.

DELIVERABLES AND PAYMENT SCHEDULE

Under the overall supervision of the GGGI Colombia team, and in direct coordination with the beneficiary companies, Agroinsumos VillaClara and Tejipaz, the Consultant will provide marketing and communications support, consolidated for monitoring and validation purposes into three (3) deliverable packages. The assignment includes, the following process execution and tracking activities:

1. Operational work plan and process tracking sheet: A detailed work plan incorporating the consultancy operational methodology, execution schedule, information requirements, and data collection support tools. This deliverable must include the compiled outputs for Brand image and Portfolio optimization, the tracking framework for Social media strategy and monitoring, performance metrics logging, and stakeholder coordination arrangements.

2. Brand identitiy, social media and comercial material support

• Brand identity support and tracking: support the technical execution of a Basic Brand Identity Manual, including corporate colors, typography, logo usage guidelines, brand application mockups, templates for job postings and internal communications, a commercial presentation template, and letterhead for quotations and corporate documents for Agroinsumos VillaClara and review the current portfolio; assist in the visual organization and unification of the portfolio; review existing brand identity materials within the scope approved by the beneficiary company and under GGGI’s supervision; maintain and update identity elements within the scope approved by the beneficiary company under GGGI’s supervision and compile inputs to strengthen graphic consistency and communicate the product's attributes and benefits more clearly for Tejipaz.

• Social media support and tracking: For VillaClara and Tejipaz, coordinate and facilitate the baseline definition of communication pillars identified by the beneficiary company and GGGI and a an approved social media content framework focused on Instagram and TikTok; assist in the production of 40 content pieces (stories, carousels, reels, and posts), organized into three (3) content grids and publication schedules approved by Agroinsumos Villaclara, including graphic content execution, recording, and editing support, caption and copy development, and direct scheduling and publishing approved content according to established procedures; and compile bi-weekly performance and metrics reports.

• Commercial and POP material execution support: For VillaClara, support the technical layout and digital formatting (excluding printing or physical production) of a corporate/commercial brochure, a banner, a flyer, an ID badge, and a cover design for a corporate notebook following established brand guidelines.

• Monitoring, metrics, and tracking: Follow-up meetings should be scheduled with each company to provide guidelines for content creation and review progress. Additionally, metrics reports should be prepared once social media content begins to be published.

3. Final compilation report: Compilation of the 40 content pieces for Villaclara and 40 for Tejipaz publication schedules, Villaclara's commercial/POP material technical layouts, Tejipaz's final brand and portfolio verified files, and the compiled metrics and results tracking report.

Out of scope

The following activities are not part of the scope of this consultancy, unless separately assessed, quoted, and expressly approved by GGGI:

• Assist to development, modification, or updating of websites.

• Drone-based production.

• Printing or physical production of the designed commercial and POP materials.

• Layout of interior pages, calendars, or watermarks for corporate agendas and notebooks.

• Independent management of Facebook, or creation/administration of YouTube channels.

• Paid digital advertising or media investment budget.

• Photography, video, or productions requiring specialized equipment beyond what is defined in the approved content grids.

• Extraordinary productions or travel not defined in the work plan.

• Services or deliverables additional to those expressly established in this document.

Deliverables, timeline, and payments:

#	Deliverable	Description	Target Completion Date	%	USD
1	Operational work plan and process tracking sheet	A detailed work plan incorporating the consultancy operational methodology, execution schedule, information requirements, and data collection support tools. This deliverable must include the compiled outputs for Brand image and Portfolio optimization, the tracking framework for Social media strategy and monitoring, performance metrics logging, and stakeholder coordination arrangements.	Within two (2) weeks after the start of the contract	20%	1,000
2	Brand identitiy, social media and comercial material support	Brand identity support and tracking Social media support and tracking Commercial and POP material execution support Monitoring, metrics, and tracking	Within three (3) months after the start of the contract	40%	2000
3	Final compilation report	Final compilation report: Compilation of the 40 content pieces for Villaclara and 40 for Tejipaz publication schedules, Villaclara's commercial/POP material technical layouts, Tejipaz's final brand and portfolio verified files, and the compiled metrics and results tracking report must be submitted.	Within four (4) months after the start of the contract	40%	2000

Cross-Cutting Approach

• Integrate principles of innovation, sustainability, functionality, and scalability into all marketing and branding activities.

• Ensure that all technical documentation complies with the requirements established by the Colombian Superintendence of Industry and Commerce (SIC) for intellectual property protection.

• Maintain close coordination with the beneficiary, the Antioquia BioCompetitiva initiative, GGGI, and other relevant stakeholders to ensure the consistency and quality of the consultancy outputs.

REPORTING ARRANGEMENTS

The consultancy will report to the Bioeconomy Associate at GGGI Colombia, who is the contract supervisor and responsible for the formal acceptance of deliverables, following technical validation and acceptance by Villaclara and Tejipaz – Café de la Memoria. The consultant's work progress will be monitored primarily through periodic review meetings for planning and weekly short face-to-face (or virtual) meetings for prioritizing activities, all of that previous consensus with the Contract Supervisor. In this review, meetings will tackle subjects such as the overview of the contractual objectives, the development of activities, detailed information milestones, actual achievements made against the timeline initially set, and any other relevant progress details.

All deliverables will be produced in Spanish, by GGGI's formatting requirements, and submitted with proof of editable file back-up (e.g., .docx, .pptx) in the GGGI SharePoint system. Where relevant, the consultant shall also provide raw data sets, research materials, and meeting notes related to the contractual objective.

EXPERTISE REQUIRED

Profile

• (MANDATORY) Must be a Colombian citizen or holding a valid work permit or visa to provide professional services in Colombia.

• (MANDATORY) Bachelor's degree in Marketing, Advertising, Social Communication, Graphic Design, Business Administration, International Business, or other related fields.

• .(MANDATORY) At least four (4) years of demonstrated experience in brand identity support, graphic design execution, and social media process management and tracking (Instagram and TikTok).

• (MANDATORY) Demonstrated experience in graphic and audiovisual content execution (photography, video, and editing), copywriting, and digital metrics tracking and compilation.

• (MANDATORY) Proficiency in design and layout tools (Adobe Creative Suite, Canva, or equivalent) and social media scheduling/publishing process management tools.

• (DESIRABLE) Prior experience providing support to micro and small enterprises, particularly in the agroindustry, agricultural bioinputs, or food sectors.

• (DESIRABLE): Demonstrated ability to coordinate and track deliverables for two client accounts simultaneously while meeting delivery and publication schedules within established procedures.

Functional

• Ability to organize complex information and translate findings into practical actions.

• Ability to coordinate with companies and project teams and meet agreed deadlines.

• Strong analytical, writing, presentation, and facilitation skills.

Corporate

• Understands and supports GGGI’s mission, vision, and values.

• Works effectively with people of different professional and cultural backgrounds.

• Demonstrates integrity, professionalism, and sound judgement.

ADMINISTRATIVE INFORMATION

• Selection method / process: Competitive

• Timeline of the selection: Consulting starts approximately on November.

SOCIAL AND SUSTAINABILITY SAFEGUARDS

GGGI as an institution abides by its project-level Sustainability and Safeguards Rules (SSR) for all projects, aligned with international standards for Environmental and Social Safeguards. The SSR is aligned with commonly recognized international standards for Environmental and Social Safeguards (ESS), i.e., the WB Performance Standard, that ensure project-level safeguarding of communities and people impacted by GGGI activities. GGGI has integrated project-level Environmental and Social Safeguards into its Project Cycle Management (PCM) with mandatory Preliminary Gender and Social Assessments and ESS Screening of all projects to identify and manage risks.

In addition, GGGI's Gender Equality and Social Inclusion Strategy 2021-2025 provides a framework toward achieving the principle of "Leaving No One Behind" in the transformation towards green growth, guiding GGGI's approaches to the mainstreaming of gender equality and poverty reduction in GGGI Colombia's Program. This also includes the implementation of the GGGI Gender Equality and Poverty Reduction Policy Markers on all projects. GGGI's Corporate Results Framework requires gender disaggregated indicators for participation in GGGI Capacity Building events.

GGGI's Child Protection Rules and GGGI Rules on Sexual Exploitation ensure safeguarding of children impacted by GGGI activities or in contact with GGGI contracted personnel, with GGGI taking a zero-tolerance approach to child exploitation. GGGI is committed to child protection, irrespective of whether any specific area of work involves direct contact with children. GGGI's Child Protection Policy is written in accordance with the Convention on the Rights of the Child. All procedures mentioned above are accompanied by guidelines and capacity building efforts. GGGI also provides a work environment that reflects the values of gender equality, teamwork, embracing diversity in all its forms, integrity, and a healthy balance of work and life. We are committed to maintaining our balanced gender distribution and therefore encourage women to apply. GGGI promotes equal opportunities for all, including persons with disabilities.

All GGGI's policies are available for open consultation under the following link: https://gggi.org/policy-documents/

Child protection – GGGI is committed to child protection, irrespective of whether any specific area of work involves direct contact with children. GGGI’s Child Protection Policy is written in accordance with the Convention on the Rights of the Child.