WFF Youth Voices for International Year of the Woman Farmer Campaign - Japan

Mission and objectives

The Food and Agriculture Organization of the United Nations (FAO) contributes to the achievement of the 2030 Agenda through its Strategic Framework by supporting the transformation to More efficient, inclusive, resilient and sustainable agrifood systems, for Better production, Better nutrition, a Better environment and a Better life, leaving no one behind. FAO Office of Youth and Women (OYW) complements the technical work on youth in agrifood systems undertaken within the socio-economic stream by coordinating youth engagement across the Organization and facilitating their participation in policy processes, innovation, education, training and investment pathways. By strengthening youth agency, it establishes structured mechanisms that enable young people - particularly young women - to influence policy, connect with opportunities and mobilize the resources needed to move beyond ad hoc or project-based engagement.

Context

The WFF's Global Youth Action Initiative (Youth Initiative), hosted within the Office of Youth and Women (OYW) of FAO is a dynamic platform empowering youth to transform agrifood systems for a better food future. Through its thematic programmes it provides youth with the tools, knowledge, and networks needed to design and scale sustainable solutions. The WFF Young Women’s Empowerment (YWE) Programme actively advances and supports the International Year of the Woman Farmer 2026 by placing young women at the center of agrifood systems transformation and of this global advocacy moment. Through advocacy, storytelling, and collaboration with youth networks, the programme works to amplify the voices, experiences, and leadership of women farmers across diverse contexts. It emphasizes the importance of inclusive and participatory approaches, ensuring that a plurality of perspectives is represented, while strengthening outreach to engage wider and more diverse audiences. By doing so, the YWE Programme contributes to building more equitable, resilient, and inclusive of agrifood systems.

Task Description

WFF and the YWE Programme seek the support of enthusiastic Online Volunteers to contribute to the design and implementation of a social media campaign focused on the IYWF, with a particular emphasis on youth voices and outreach in the Asia-Pacific region. Please note that fluency in Japanese is required for this assignment. Each Online Volunteer will:

• Attend one virtual training session on youth storytelling. In addition, Online Volunteers will receive access to FAO Youth Masterclasses and dedicated training to strengthen their storytelling, advocacy, and digital communication skills.
• Contribute 10-20 social media post to a coordinated multi-phase social media campaign across Instagram, Facebook, and LinkedIn focused on: Young women and youth empowerment and leadership in agrifood systems, Women farmers, Community-led action for better agrifood systems.
• Support the creation, adaptation and amplification of social media content, including posts, captions, short videos, testimonials and visuals highlighting youth leadership and young women in agrifood systems using their own social media.
• Share and amplify campaign messages through personal, academic, professional, and community networks using agreed campaign hashtags such as: #WFF2026 #IYWF2026 #WomenFarmTheFuture #YouthVoicesForEmpowerment #WFFxInternationalYearOfVolunteers
• Support youth storytelling initiatives by amplifying stories, quotes, short videos and reflections from young people and young women leaders across communities.
• Encourage community participation and online dialogue through comments, reposts, story engagement, polls and peer-to-peer outreach activities.
• Support digital outreach and dissemination through WFF channels, National Youth Chapters, youth networks, universities and partner organizations.
• Collaborate with fellow volunteers to ensure coordinated messaging, inclusive engagement and consistent campaign visibility across regions. *If you are an active member of an FAO national Youth chapter, please indicate this in your motivation statement. Coordination Online Volunteers will each support a small team of Online Volunteers by facilitating communication, coordination, and peer support throughout the campaign. Where assigned as a Coordination Online Volunteer, responsibilities will also include assisting with monitoring campaign engagement and community feedback, including interactions, reach, reposts, and audience participation trends. Applicants interested in serving as a Coordination Online Volunteer are encouraged to indicate this in their motivation statement.

Competencies and values

Living conditions and remarks