E T Consultant

At the World Bank, a member of the World Bank Group (WBG), you’ll join a diverse, global community working across cultures, disciplines, and borders to address the world’s most pressing development challenges. With 1.2 billion young people reaching working age in the decade ahead, the challenge of job creation has never been greater. Through partnerships across 145 countries and more than 182 offices worldwide, we work with governments, private sector, development partners and other stakeholders to invest in people, strengthen markets, and deliver scalable, data-driven solutions that generate more and better jobs and improve lives. For more information, visit https://www.worldbank.org/en/who-we-are/ibrd VPU Context: The Partnerships, Innovation and Mobilization Vice-Presidency (PIM) is responsible for the management and monitoring of policies, procedures and resources for the World Bank’s development financing vehicles. PIMsets the policy framework for the World Bank Group’s development finance by engaging in strategic resource mobilization, playing an intermediation role to help align the needs of recipients, WBG institutional priorities, and priorities of funding partners, through a variety of funding instruments. These include the International Development Association (IDA), the World Bank’s fund for the poorest and Trust Funds, including Financial Intermediary Funds (FIFs). Given the nature and variety of this portfolio, PIM works closely with the Regions and Global Practices, offices of the Managing Directors, Executive Directors, World Bank Group (WBG) senior management, corporate and operations units across the WBG, funding partners and government officials. The One World Bank Group Approach works towards a greater coordination of the whole Group as a single entity, ensuring a coordinated approach to support the public and private sectors in client countries. PIM is structured to provide the institution with a more holistic approach to financing, and strategic fundraising across IDA, IBRD, and Bank/IFC trust funds and partnerships. Unit Context: Partnerships, Innovation, and Mobilization (PIM) is responsible for the replenishment and stewardship of IDA, as well as for trust funds and partner relations. PIM is now preparing for the IDA22 replenishment, while also advancing innovation as a driver of development impact. PIM is seeking an Extended Term Consultant to support digital communications. The consultant will manage social media channels, produce newsletters and immersive stories, help maintain the website, and develop written and visual content for diverse audiences, with IDA22 and Innovation as standing priorities. Duties and accountabilities: IDA22 replenishment digital and online campaign support

• Write and produce IDA22 campaign content, including social media posts, feature stories, briefs, talking points, and video scripts that show how IDA-supported work achieves results.
• Create immersive and multimedia stories, infographics, and data visualizations that make IDA results and PIM contributions clear to donor, government, and public audiences.
• Plan and run social media activity around key campaign milestones, including replenishment meetings, pledging moments, and the Annual and Spring Meetings, in coordination with corporate and regional teams.
• Produce quarterly newsletters and keep campaign pages current.
• Develop partner toolkits that give stakeholders and partner organizations ready-to-use communications assets, talking points, and key information to support and amplify IDA communications.
• Prepare communications inputs for senior management and technical staff engaging with donors and partners, and coordinate review and clearance of campaign materials.
• Track and report campaign performance, including reach, engagement, and web traffic, with recommendations for improvement. Social media management
• Manage and grow PIM’s channels on X, Facebook, and LinkedIn, including daily posting, community engagement, and monitoring of conversations.
• Maintain a content calendar aligned with PIM priorities, IDA22 and Innovation milestones, events, and publications.
• Write and design platform-appropriate posts, threads, cards, short videos, and campaign content.
• Coordinate with WBG corporate and regional social media teams to amplify content, and comply with WBG social media guidelines. Newsletters and email communications
• Lead the production and distribution of IDA’s quarterly newsletter, including content curation, drafting, layout, testing, and publishing.
• Draft internal email summaries and announcements, including wrap-ups and summaries following events such as the Annual and Spring Meetings. Immersive and multimedia storytelling
• Conceptualize and produce immersive digital stories (for example, scrollytelling or story-map formats) showcasing PIM-supported projects, country experiences, innovations, and results.
• Produce multimedia content including infographics, slide presentations, photo essays, and short videos.
• Write video scripts and coordinate with videographers, designers, and external vendors where needed. Website management
• Update and maintain PIM’s web pages, including dedicated IDA22 and Innovation content, ensuring accuracy, timeliness, accessibility, and compliance with WBG editorial, technical, and security standards.
• Publish content through the relevant content management systems, and propose improvements to site structure, navigation, and user experience.
• Monitor web analytics and traffic. Writing and editing
• Research and write feature stories, blogs, op-eds, news items, Q As, and success stories drawn from PIM operations and technical work.
• Prepare briefs, talking points, fact sheets, brochures, and speaking notes for management and technical staff.
• Edit and quality-assure content from technical colleagues, translating complex material into clear, audience-friendly language. Communications strategy and planning
• Support the development and implementation of PIM’s overall digital communications strategy and editorial calendar, built around the IDA22 and Innovation priorities.
• Identify and map target audiences and stakeholders and tailor messages and channels accordingly.
• Contribute to communications plans for flagship events, publications, and campaigns. Event and outreach support
• Provide communications support for webinars, workshops, and conferences, including promotion, live social media coverage, and post-event content.
• Support logistics and internal communications for PIM events as needed. Other duties
• Carry out other communications tasks assigned by the supervisor that are consistent with the scope of this assignment.