Graphic Design Consultancy for ASEAN Teen Digital Wellbeing Initiative (TDWI)

BACKGROUND

Across ASEAN, internet access and smartphone use have grown rapidly, particularly among adolescents. While digitalisation has created unprecedented opportunities for learning, communication, creativity, and innovation, it has also exposed young people to increasing risks, including cyberbullying, harmful content, online exploitation, excessive screen dependency, and negative mental health impacts.

The ASEAN Teen Digital Wellbeing Initiative (ASEAN TDWI) seeks to address these challenges by fostering regional dialogue, knowledge exchange, and collaboration among policymakers, practitioners, educators, researchers, youth representatives, technology companies, civil society organisations, and development partners. The programme aims to contribute to a safer, healthier, and more positive digital environment for young people across Southeast Asia.

A key outcome of the programme is the development of an ASEAN Regional Reference Document on Teen Digital Wellbeing and an accompanying Policy Brief, which will serve as regional knowledge products to support evidence-based policymaking, programme design, and stakeholder collaboration across ASEAN Member States.

To support the implementation of the ASEAN TDWI, the ASEAN Foundation will undertake a range of communications, advocacy, and stakeholder engagement activities, including regional convenings, campaigns, knowledge dissemination, and digital outreach initiatives. These activities require the development of high-quality visual communication materials that effectively convey programme messages, strengthen audience engagement, and ensure consistent branding across all communication channels.

Throughout the implementation period, the programme will produce various visual assets for social media, digital campaigns, publications, and regional events. These may include social media graphics, infographics, event branding materials, banners, backdrops, brochures, and other communication products that support programme visibility and stakeholder engagement.

The ASEAN Foundation therefore seeks to engage a qualified Graphic Design Consultant to provide creative design services and develop visual communication materials that enhance the presentation, visibility, and impact of ASEAN TDWI activities and achievements.

OBJECTIVE

The objective of this consultancy is to support the ASEAN Foundation in the development of professional, engaging, and high-quality visual communication materials that strengthen the visibility and outreach of the ASEAN TDWI.

The selected consultant shall provide graphic design services for digital and print materials, including social media content, campaign assets, publications, and branding materials for regional convenings and programme events. Through these deliverables, the consultant will contribute to promoting ASEAN TDWI as a leading regional platform advancing adolescent digital wellbeing across ASEAN while ensuring consistency with ASEAN Foundation and donor branding guidelines.

DUTIES AND RESPONSIBILITIES

Under the supervision of the Project Communications Officer and the Senior Project Officer of ASEAN TDWI, and with guidance from the Head of Communications of ASEAN Foundation, the Graphic Designer Consultant will be required to provide services as outlined below:

• Develop high-quality visual communication materials in accordance with ASEAN Foundation, programme, and donor branding guidelines.

• Design social media assets, including static posts, carousel graphics, infographics, digital campaign materials, and promotional content for programme activities.

• Conceptualise and produce creative visual content that effectively communicates key messages and programme achievements to diverse audiences.

• Design event-related communication and branding materials, including banners, backdrops, stage visuals, roll-up banners, certificates, brochures, flyers, and other collaterals as required.

• Provide layout design and formatting support for reports, policy briefs, presentations, factsheets, and other programme publications.

• Edit and adapt existing visual materials to ensure consistency, accuracy, and alignment with programme branding requirements.

• Support the development and editing of short videos, motion graphics, and multimedia content for social media and stakeholder engagement purposes.

• Resize, reformat, and optimise visual assets for various digital and print platforms.

• Incorporate feedback from the ASEAN Foundation and relevant stakeholders and undertake revisions as required.

• Ensure all final design products are delivered in editable source files and final production-ready formats within agreed timelines.

• Maintain an organised archive of design files and assets developed under the consultancy.

EXPECTED DELIVERABLES

The Consultant is expected to develop the following deliverables:

Category	Description	Timeline
Social Media Graphics	Design of static/moving social media posts, campaign materials, announcements, key message cards, carousels, infographics, data visualisations, and educational content. and promotional graphics for digital platforms.	Throughout the contract period
Knowledge Sharing and Reporting	Design of knowledge sharing materials for internal/external sharing such as factsheets, briefs, presentation decks, and reports.
Video Editing & Multimedia Content	Editing of short videos, reels, animations, motion graphics, and multimedia assets for programme communications.
Design Adaptations and Resizing	Adaptation, localisation, resizing, and formatting of existing assets for different digital and print platforms.
Event Branding Materials	Design of visual identities and branding materials for regional convenings and programme events, including event key visuals and stage screens.	As required
Event Collaterals	Design of banners, backdrops, roll-up banners, standees, certificates, invitation cards, name tags, merchandise, digital assets and related event materials.
Source Files and Final Outputs	Submission of editable source files and final production-ready files for all approved deliverables.	Assigned as monthly progress report

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CONTRACT DURATION

The consultancy is expected to start from October 2026 until October 2027, covering a period of twelve (12) months with a possibility of extension, subject to project requirements, consultant performance, budget availability, and mutual agreement by both parties.

PERSON QUALIFICATIONS

• Bachelor’s degree in graphic design, visual communication design, or other related fields.

• Minimum of 2 years of professional experience in graphic design, preferably in handling event-based or regional-level projects.

• Ability to use various design software, particularly Adobe Creative Suite including InDesign, Photoshop, and Illustrator.

• Excellent comprehension of branding and visual identity systems.

• Strong understanding of layout, typography, and visual hierarchy.

• Ability to produce high-quality design outputs for both digital and print formats.

• Of necessity are creativity, originality, fluency of ideas, information ordering, and problem sensitivity.

• Must have an eye for detail and strong commitment to quality.

• Demonstrable ability to work under tight schedules and deliver timely and high-quality materials.

• Flexible in handling revisions and accommodating feedback from multiple stakeholders.

• Experience working on international or multicultural projects is desirable.

• Familiarity with social media visual trends and basic motion graphics or animation skills is an advantage.

A remuneration of a monthly salary will be provided for the consultant that is aligned with the qualifications and experience. The payment will be discussed upon contract signing between the Consultant and the ASEAN Foundation.

EVALUATION CRITERIA:

Applications will be evaluated based on the following criteria:

Criteria	Description	Weight (%)
Portfolio and Quality of Previous Work	Assessment of submitted portfolio, including creativity, visual appeal, layout quality, branding consistency, storytelling ability, and suitability for digital and print communications.	40
Relevant Professional Experience	Demonstrated experience in graphic design, social media content development, branding, publication design, event collateral, and multimedia production. Experience working with development organisations, NGOs, international organisations, or government institutions is an asset.	30
Education and Professional Qualifications	Relevant academic background or professional training in Graphic Design, Visual Communication, Multimedia Design, Fine Arts, or related fields.	20
Technical Skills and Software Proficiency	Proficiency in industry-standard design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects), Canva, or other relevant tools.	10
Total		100

HOW TO APPLY

Please send your application consisting of the following:

• Cover letter

• CV/Resume and Portfolio (PowerPoint/PDF)

• Salary Expectation

Please submit your application by 25 September 2026 by 17.00 GMT+7 (Jakarta Time) with email subject “GD Consultant – ASEAN TDWI” to [email protected] and cc to [email protected].