Animated Video Production Consultant for ASEAN Identity Video

BACKGROUND

Three decades after ASEAN was established, ASEAN leaders recognised that: there remained inadequate shared prosperity, ASEAN awareness and contact among the people of ASEAN. It was of this concern that ASEAN leaders established the ASEAN Foundation in Jakarta, Indonesia, at ASEAN’s 30^th Anniversary Summit in Kuala Lumpur, Malaysia, on 15 December 1997.

The ASEAN Foundation is an organisation from and for the people of ASEAN. The Foundation exists because of one vision: to build a cohesive and prosperous ASEAN Community. As an ASEAN body, the Foundation is tasked to support ASEAN mainly in promoting awareness, identity, interaction, and development of the people of ASEAN. For more information, visit: https://aseanfoundation.org

As part of its commitment to increasing ASEAN awareness across the region, the ASEAN Foundation is seeking a qualified and experienced Animated Video Production Consultant to support the production of an educational video on ASEAN Identity.

GENERAL OBJECTIVE

To further strengthen the ASEAN Foundation’s outreach and public engagement efforts in promoting ASEAN awareness, the Foundation seeks to engage a qualified Animated Video Production Consultant to produce an educational and engaging video that introduces the concept of ASEAN Identity to a broad audience.

The video will adopt a hybrid explainer format, combining one (1) on-screen talent with animated visual elements to present the topic in an accessible, engaging, and easy-to-understand manner.

The video aims to:

• Explain the concept of ASEAN Identity in a clear, accessible, and engaging manner;
• Increase public understanding and awareness of ASEAN Identity and its relevance to the ASEAN Community; and
• Support the ASEAN Foundation’s mandate to promote greater ASEAN awareness and identity across the region.
  
  

The final output should be optimised for digital dissemination across the ASEAN Foundation’s communication channels, primarily YouTube, as well as other key social media platforms, including Instagram, Facebook, X, and LinkedIn.

DUTIES AND RESPONSIBILITIES

Under the supervision of the Communications Officer of the ASEAN Foundation, with guidance from the Head of Communications of the ASEAN Foundation, the consultant will be required to:

• Develop a compelling storyboard based on the video script on ASEAN Identity provided by the ASEAN Foundation;
• Develop a visual and animation concept aligned with the ASEAN Foundation’s branding and communication guidelines;
• Propose appropriate visual treatments, including animation style, motion graphics, transitions, sound design, and other creative elements;
• Arrange a suitable studio or filming location for the production and provide all necessary production equipment, materials, props, and crew;
• Coordinate and conduct the video shoot with the selected on-screen talent;
• Undertake the full post-production process, including video editing, colour correction, audio mixing, motion graphics, text animation, transitions, and other visual effects as required;
• Integrate the live-action footage and animated elements into a cohesive, engaging, and visually appealing final video;
• Coordinate closely with the ASEAN Foundation throughout the production process and incorporate feedback and revisions as required; and
• Deliver the final video and relevant production files in the required formats and specifications for digital dissemination across the ASEAN Foundation’s communication channels.
  
  

EXPECTED OUTPUTS

• One (1) final hybrid explainer video, combining on-screen talent with animated visual elements and motion graphics.
  • Estimated duration: 3–4 minutes.
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  • Delivered in landscape format (16:9), optimised for YouTube and other relevant digital platforms.
• One (1) video teaser adapted from the main video.
  • Estimated duration: 15–30 seconds.
  • Delivered in vertical format (9:16), optimised for social media platforms, including Instagram Reels and other relevant channels.
• One (1) high-resolution final master file of the main video, with a minimum resolution of Full HD (1920 × 1080).
• British English subtitles for the main video, professionally proofread and accurately synchronised with the final video. Auto-generated subtitles without manual review and correction will not be accepted.
  
  

For all expected outputs, the video must:

• Preserve the original educational message and tone
• Be youth-friendly and culturally neutral for ASEAN-wide audiences
• Maintain alignment with ASEAN Foundation branding guidelines
• Be suitable for multi-platform digital use

TIMELINE

The working period is from September to November 2026, with details as follows:

*The above timeline is subject to adjustments and shall be discussed between ASEAN Foundation and Consultant

INTELLECTUAL PROPERTY

The existing intellectual property rights (including but not limited to patents, copyright and related rights) used in connection with this consultancy shall remain with the respective Party. Any new intellectual property rights resulting from or in connection with the Services under this consultancy (“New IPR”) shall belong to the ASEAN Foundation. For avoidance of doubt, New IPR shall include, but not limited to all or any reports as generated in accordance to the TOR and in relation to the service. This provision shall survive the termination of this service.

The Consultant shall request prior written approval from the ASEAN Foundation for any use of intellectual property rights owned by the ASEAN Foundation as a result or in the course of the implementation of this service. The ASEAN Foundation shall not be responsible to provide any approval whatsoever to the Consultant for any use of intellectual property from any other third party.

APPLICATION PROCESS

All interested applicants are required to submit a CV/company profile, portfolio, and price proposal by 26 August 2026 to [email protected] with a copy to [email protected], [email protected], and [email protected], with subject: Animated Video Production Consultant_ASEAN Identity

All submitted applications will be thoroughly and fairly evaluated based on various cr iteria, including the quality of the proposal and price. However, only shortlisted candidates will be contacted.