This position is based at our Luxembourg headquarters and requires regular office presence. The EIB offers you the opportunity to live and work in a truly international and multi-cultural environment. We also offer relocation support. The EIB, the European Union's bank, is seeking to recruit for its Secretariat General Directorate, Communication Department, Social Media and Audiovisual Division* at its headquarters in Luxembourg, a Head of Social Media and Audiovisual Division**.

This is a full-time position at grade 7 for which the EIB offers a permanent contract.

*new Division following Directorate upcoming reorganisation

** internal benchmark Division Head Corporate Communication

Applicants will receive an initial feedback in April 2026.

Assessment Centres for selected applicants would take place by first half of May 2026.

Panel interviews are anticipated for June 2026.

Purpose

The Social Media and Audiovisual Division is a newly created division within the EIB Group’s Communication Department. As Head of the Social Media and Audiovisual Division, you define and steer the strategic direction, corporate standards and governance of the Group’s social media presence and audiovisual output across all platforms, ensuring alignment with institutional priorities, consistency of voice, quality, coherence and impact. You are responsible for ensuring that social and audiovisual content reflects the institution’s values, priorities, and high standards, and supports the visibility of senior leadership.

You oversee the planning, creation, and delivery of compelling, high‑quality social media and audiovisual content ranging from project stories to announcements and event coverage, from short‑form social videos to long‑form video storytelling. You ensure all content is optimised for targeted audience engagement, cross‑channel alignment, and strategic visibility. You identify and test new platforms and features. You plan and deliver paid social campaigns as appropriate. You use AI‑powered tools and data‑driven optimisation techniques to maximise and measure audience reach. You provide direction to a multidisciplinary team of social media strategists and videographers.

This leadership role requires proven social media management and storytelling expertise, editorial and political sensitivity, and the ability to guide in‑house specialists toward excellence in social media and audiovisual output. It requires in-depth experience in building engagement among specific, clearly defined audience groups. It calls for the ability to innovate across formats ranging from rapid‑turnaround social assets to high‑end audiovisual productions. It also demands a strong appetite for exploring, testing, and adopting new tools and technologies, AI‑driven optimisation, and advanced analytics.

Operating Network

You will report to the Director of COM and work in close coordination with other divisions and relevant services involved in digital communication, content production and senior leadership visibility.

The position involves managing a multidisciplinary team, handling a high volume of time sensitive content and navigating a rapidly evolving digital landscape. It requires balancing immediate social media needs with more complex audiovisual productions, while maintaining editorial and political sensitivity.

Accountabilities

Under the guidance of the Director, and in close cooperation with the Heads of Division in the Communication Department, the Head of the Social Media and Audiovisual Division is responsible for:

• Setting the direction for the EIB Group’s social media and audiovisual presence, defining workflows and standards that ensure high‑quality, high‑impact delivery across all channels.
• Managing the planning, creation, and production of engaging social and audiovisual content, ensuring it reflects institutional and communication priorities and meets the highest professional standards, safeguarding coherence and consistency.
• Prioritising social media and audiovisual activities based on institutional priorities and resource availability, managing demand across the organisation and ensuring focus on high-impact initiatives.
• Overseeing and developing a multi-platform approach to audience engagement through social media and video products, with an excellent understanding of formats and styles, and the needs of each platform.
• Overseeing and coordinating marketing activities including paid, ensuring targeted and cost-effective use of promotion.
• Advising senior leadership on their social media presence.
• Leading and developing a multidisciplinary team of social media strategists and videographers, ensuring clarity of roles, strong collaboration, and a culture of continuous improvement.
• Driving data-informed decision-making by establishing KPIs and overseeing performance monitoring, social listening and analytics to assess impact, identify trends, risks and opportunities, and generate insights. Ensuring that these insights are used to refine content planning, audience targeting and platform optimisation, and shared across communication colleagues.
• Ensuring compliance and risk management, including data protection and reputational safeguards in all social and audiovisual outputs.
• Ensuring effective information flow and sharing of practices across the division and with other EIB Group services, fostering coordination and consistency.
• Recruiting, developing and managing staff, ensuring the right skills, clear objectives and strong engagement to deliver results.
• Creating an environment that empowers staff, encourages collaboration, supports accountability and keeps the team focused on the Group’s priorities.

Qualifications

• University degree (minimum an equivalent to a Bachelor) preferably in communication, digital media, journalism, marketing, audiovisual production
• At least 10 years of professional experience in social media, digital communication, or audiovisual production in a communication agency or corporate/institutional setting, including managing complex projects with several stakeholders.
• Experience or proven ability in managing and coaching staff, ideally in multicultural environments or international organisations (e.g. contribution to: determining team resources and skills; establishing objectives; assessing performance; delegating and supervising tasks; guiding, motivating, coaching and providing feedback).
• Proven experience in overseeing design and delivery of high quality audiovisual content, including scripting, filming, editing, livestreaming, and overseeing production workflows.
• In‑depth understanding of social media ecosystems, audience behaviour, platform algorithms, and digital content strategies across all major channels.
• Strong command of data‑driven audience targeting, analytics, performance optimisation, and evidence‑based decision‑making.
• Excellent knowledge of social media publishing tools, monitoring and analytics platforms, and familiarity with AI enhanced content creation, optimisation, and workflow automation.
• Solid understanding of digital marketing principles, paid promotion, and amplification strategies.
• Familiarity with the EU institutional landscape and an understanding of the EIB Group’s mission, objectives, and operating environment.
• Fluency in English both written and spoken. Knowledge of other EU languages would be an advantage.

Competencies

Find out more about EIB core behavioural skills and managerial competencies here