IMPORTANT NOTICE REGARDING APPLICATION DEADLINE:  please note that the deadline for applications is indicated in local time as per the time zone of the applicant’s location. 

This post is a limited-term fixed-term post. 

a.    Organizational Setting

WIPO leadership is sharply focused on strategies for the future growth of the Organization through increasing use of the Global IP Services. The Brands and Designs Sector is responsible for two major Global IP Services - Madrid (the international system for the protection of trademarks) and Hague (the international system for the protection of designs). The role of Brands and Designs Marketing and Growth Director is located in the Marketing and Business Growth Division reporting directly to the DDG Brands and Designs Sector.

b.    Purpose Statement

The incumbent will be responsible for leading the establishment and adoption of a strong culture of B2B marketing and sales in the Brands and Design Sector and the conceptualization, development and continuous evolution and successful implementation of the strategies for the future growth of filings in the Madrid and Hague Global IP Services.

c.    Reporting Lines

The incumbent works under the leadership of the Deputy Director General - Brands and Designs Sector with matrix reporting to the Senior Director - Madrid Registry and the Director - Hague Registry.

d.    Work Relations

The incumbent collaborates extensively with senior leaders and colleagues across the different Sectors of the Organization, including the Sector of the Director General, Central marketing and branding team within the Infrastructure and Platforms Sector, the Madrid Registry, the Hague Registry, the PCT Legal and International Affairs Department, the PCT International Cooperation Division and external partners, including IP Offices, industry associations, consultants and service providers. The incumbent will also ensure strong collaboration with colleagues engaged in branding, marketing and sales activities across the Organization; contribute to the establishment of a forum / COP as needed to nurture and foster an environment of learning and sharing and keep abreast of CX initiatives and customer feedback.

The incumbent will perform the following principal duties:

a.   Lead the design, development, launch and continuous evolution of the strategies for the future growth of filings in the Madrid and Hague Global IP Services and the strategic marketing plan for BDS, including the identification and establishment of clear objectives, roles, responsibilities and policies for marketing and development of the Global IP Services in the Brands and Designs Sector; effectively anchor the BDS strategic marketing plan in WIPO’s overall marketing and branding strategies.

b.   Direct and oversee the implementation of different components of the strategic marketing plan including differentiated and targeted approaches by country, industry segment, type of customer/ entity; foster and expand existing client relationships while continually assessing and identifying new business prospects - develop the pipeline of potential top tier filers/ users for the Madrid and Hague systems and ensure the provision of visibility on progress.

c.   Identify and build strategic partnerships and resource networks priority markets; assess effectiveness and adjust approaches based on experience and feedback and optimize partnership performance.

d.   Build the foundation for the organization as a trusted partner, articulating the unique and valued capacities and propositions of the BDS portfolio, inspiring potential users to seek the opportunity to benefit from WIPO’s services. Provide new ideas, concepts and strategic advice on market intelligence and marketing content and ensure these are fit for purpose from a BDS perspective.

e.   In collaboration with the central marketing functional area, provide leadership for data analytics and market research to ensure BDS marketing initiatives are data driven, provide value and lead to business growth.

f.    Review and assess marketing and sales initiatives from an ROI perspective and recommend changes/ sunsetting where necessary; drive and adjust the efforts/plans in different markets based on feedback to ensure maximum return and impact.

g.   Train, coach and mentor to drive the cultural shift and mindset within WIPO teams.  
Determine priorities, and allocate resources for the completion, timely and quality delivery of work products per results-based management principles, ensuring that key risks are identified, assessed and managed for the achievement of agreed KPIs for the team, prepare budget proposals for the unit, lead improvement initiatives, promote innovative solutions, and ensure program objectives are met.

h.   Lead the establishment of internal processes, tools and frameworks based on the strategies adopted and best practices in the B2B marketing and sales space.

i.    Provide innovative and strategic inputs and advice from a BDS perspective to WIPO’s Digital Marketing Strategies and Campaigns; assess impact, value and effectiveness and provide expertise and feedback for refinement/ adjustments as necessary.

j.    Perform such other related duties, as required.

Education (Essential)

Advanced university degree in law, marketing, business administration, business planning & management, strategic marketing, digital marketing or relevant fields. A first-level degree with two years of experience in addition to the below will be considered.

Experience (Essential)

At least 15 years of experience in commercial leadership, business development or B2B global/ regional marketing, including in marketing and/or sales of complex services or related work.

Proven experience in building and developing customer relationships and driving commercial growth with a global or regional corporate customer portfolio or equivalent customer base.

Experience in directly building, leading and coaching teams, and fostering collaboration. 

Substantial experience driving cultural and operational transformation, change management and providing strategic business development.
 

Demonstrated experience in developing and implementing commercial growth strategies in a global or regional context. 

Experience in building strategic partnerships.

Experience (Desirable)

Experience of driving commercial growth within the legal services industry.

Language (Essential)

Excellent spoken and written knowledge of English.

Language (Desirable)

Knowledge of other official UN languages.

Job Related Competencies (Essential)

Excellent commercial leadership skills encompassing B2B sales and/or marketing.

Excellent leadership and management skills.

Strategic thinking within a commercial growth context.

In depth understanding of B2B sales and/or marketing strategies and frameworks.

Ability to foster a growth and customer-focused culture and mind-set.

Excellent communication and interpersonal skills and ability to maintain effective partnerships and working relations in a multi-cultural environment with sensitivity and respect for diversity.

Financial management and budgeting skills.

1.     Communicating effectively.

2.     Showing team spirit.

3.     Demonstrating integrity.

4.     Valuing diversity.

5.     Producing results.

6.     Showing service orientation.

7.     Seeing the big picture.

8.     Seeking change and innovation.

9.     Developing yourself and others.

Mobility:  WIPO staff members are international civil servants subject to the authority of the Director General and may be assigned to any activities, office or duty station of the Organization.  Accordingly, the selected candidate may be required to move from time to time to new functions and/or to another duty station.

Annual salary:

Total annual salary consists of a net annual salary (net of taxes and before medical insurance and pension fund deductions) in US dollars and a post adjustment.  Please note that this estimate is for information only.  The post adjustment multiplier (cost of living allowance) is variable and subject to change (increase or decrease) without notice.  The figures quoted below are based on the November 2025 rate of 90%

Please refer to WIPO’s Staff Regulation and Rules for detailed information concerning salaries, benefits and allowances.

Additional Information

* Initial fixed-term appointment of two years, renewable subject to satisfactory performance and other applicable conditions.  The selected candidate’s appointment will be subject to an overall term of five years in this position, with normally no possibility of renewal beyond that term.  S/he may, however, apply and be considered for other positions at WIPO.  

This is not applicable to WIPO staff members on fixed-term, continuing or permanent appointments, who were recruited following a competition under Staff Regulation 4.10 (“Appointment Boards”). 

This vacancy announcement may be used to fill other posts at the same grade with similar functions in accordance with Staff Rule 4.9.5.

Applications from qualified women as well as from qualified nationals of unrepresented Member States of WIPO and underrepresented geographical regions are encouraged. Please click on the following links for the list of unrepresented Member States and the list of underrepresented regions and the WIPO Member States in these regions.

The Organization reserves the right to make an appointment at a grade lower than that advertised.

By completing an application, candidates understand that any willful misrepresentation made on this web site, or on any other documents submitted to WIPO during the application, may result in disqualification from the recruitment process, or termination of employment with WIPO at a later date, if that employment resulted from such willful misrepresentations.

In the event that your candidature is shortlisted, you will be required to provide, in advance, a scanned copy of your identification and the degree(s)/diploma(s)/certificate(s) required for this position. WIPO recognizes higher educational qualifications obtained from institutions accredited/recognized in the World Higher Education Database (WHED), a list maintained by the International Association of Universities (IAU) / United Nations Educational, Scientific and Cultural Organization (UNESCO). The list can be accessed here: http://www.whed.net/. Some higher educational qualifications may not be listed in WHED, and will be reviewed on a case-by-case basis.

Additional testing/interviewing may be used as a form of screening.  Initial appointment is subject to satisfactory professional references.

Additional background checks may be required.