E T Consultant - Associate Operations Officer, Education and Skills

At the World Bank Group (WBG), you will join a diverse, global community working across cultures, disciplines, and borders to address the world’s most pressing development challenges. With 1.2 billion young people reaching working age in the decade ahead, the challenge of job creation has never been greater. Through partnerships across 145 countries and more than 182 offices worldwide, we work with governments, the private sector, development partners, and other stakeholders to invest in people, strengthen markets, and deliver scalable, data-driven solutions that generate more and better jobs and improve lives. For more information, visit www.worldbank.org Education and skills are critical to the jobs agenda of the World Bank. Over the next 10 years, 1.2 billion young people in developing countries are expected to reach working age, while only about 400 million jobs are projected to be created, leaving a gap of roughly 800 million. Expanding access to relevant, market-aligned skills will be critical to help people move into productive work, adapt to digital and AI-driven change, and create jobs through entrepreneurship, while enabling economies to build the talent base needed for growth. The World Bank Group’s Education and Skills (EduSkills) practice is a new unit combining the IFC and World Bank global education teams. The unit provides support to IFC and World Bank teams through expertise and knowledge solutions for higher education institutions (HEIs), technical and vocational colleges, early childcare providers, skilling and edtech providers. In tertiary education, the Education and Skills practice supports universities and colleges to digitally transform and introduce AI into their operations, to enhance the skills and employability prospects of their graduates, and to expand into new areas of operations including continuing education/lifelong learning, international education, and technical and vocation education. WBG EduSkills team requires an ETC Associate Operations Officer who will have 2 distinct workstreams:

• VITAE employability advisory (estimated at 60% of time): support communications, media and donor relations for the vitae employability team in Senegal, Philippines, Kenya, and Nigeria. Support client advisory delivery in English, Portuguese, Spanish, and French.
• D4TEP digital transformation advisory (estimated at 40% of time): support global program delivery, including the AI Module, a national Digital Maturity Benchmarking exercise, and support to the Colab community of practice.

Duties and Accountabilities

Vitae employability advisory (60% of time):

• Update marketing strategy and KPIs for VITAE marketing function. Develop and update communications calendar to ensure appropriate and timely content is posted. Track usage and user feedback and results.
• Manage VITAE marketing function. Create campaigns, manage the performance of LinkedIn ads in both English and Spanish for lead generation. Manage Vitae’s Google Ads and YouTube advertising accounts. Monitor engagement on all channels against results targets, adjust as needed to ensure KPIs are met.
• Lead development of marketing collateral and content creation for VITAE Employability program and website. Write and edit content for blog posts, stories, case studies, webpage copy.
• Coordinate with internal and external experts to develop, finalize and publish stories and content in line with agreed communications calendar, marketing strategy and usage results for the vitae website.
• Ensure VITAE events have proper internal and external media coverage and visibility by managing vendors, editors, and translation. Coordinate event visibility with donor representatives and internal WBG teams.
• Coordinate with WBG comms team to ensure content is cross-utilized between vitae site and WBG website and communications materials.
• Work with the website vendor, including managing web development tasks and managing the technology stack and web architecture to ensure smooth functioning of the site with strong cost effectiveness.
• Track and report on website and marketing KPIs on a regular basis, ensure timely distribution and discussion of results. Initiate adjustment of strategy to ensure core marketing KPIs are met or exceeded.
• Present and develop reports and PPTs on marketing and communications results and cost-benefit, coordinating the work of a variety of input providers.
• Support delivery of VITAE Benchmarking, Assessment and implementation support to clients by preparing institutional and aggregate reports, presentations and recommendations for universities, government and other stakeholders in English, French, Portuguese, Spanish.
• Prepare and finalize donor reports, collateral, updates and PSR inputs on WBG and VITAE work in the 4 countries of focus. D4TEP digital advisory (40% of time):
• Support the design and delivery of the D4TEP AI Design Lab (AI module) and related client engagements, including institutional assessments, data collection and analysis, workshop preparation, and client coordination.
• Coordinate project activities and track deliverables, client participation, and progress across engagements.
• Prepare analytical, technical, and client-facing materials, including assessments, presentations, workshop materials, findings, and recommendations.
• Consolidate pilot templates to replicate the program delivery in a systematic way.
• Support the delivery of Digital Maturity Benchmarking exercises with individual institutions and at national or system level.
• Manage DMB data collection and validation and support analysis of institutional digital maturity across key areas of university operations and academic delivery.
• Prepare institutional and aggregate reports, presentations, and recommendations for universities, government agencies, and other sector stakeholders.
• Support the management and growth of D4TEP Colab as a community of practice for higher education institutions and partners working on digital transformation.
• Monitor platform participation and engagement and use analytics to inform community activities and content.
• Coordinate knowledge resources, peer-learning activities, webinars, workshops, and other events.
• Support engagement with participating institutions, experts, and partners and help identify opportunities for knowledge exchange across the D4TEP network.
• Contribute to the preparation of proposals, presentations, technical notes, client reports, and other materials supporting new and ongoing engagements.