Mission and objectives

The mission of the Google Ad Grants and Digital Advertising Specialist is to help the 21st Century African Youth Movement (AYM) expand its online reach, increase public awareness, attract volunteers, engage donors, and strengthen support for programs that create employment and economic opportunities for African youth. The volunteer will use Google Ad Grants and digital advertising strategies to connect AYM with individuals, organizations, and communities seeking opportunities to support youth development, entrepreneurship, economic empowerment, education, agriculture, and community-based initiatives across Africa. Objectives 1. Review and assess AYM's Google Ad Grants account and identify opportunities for improvement. 2. Develop and optimize Google Ad Grant campaigns that support AYM's strategic priorities, programs, projects, fundraising efforts, volunteer recruitment, and public awareness initiatives. 3. Create effective campaign structures, ad groups, keyword strategies, and search advertisements that improve visibility and engagement. 4. Improve campaign performance through keyword optimization, ad testing, audience targeting, and quality score improvements. 5. Ensure ongoing compliance with Google Ad Grants policies and requirements. 6. Support the promotion of youth employment, entrepreneurship, agriculture, education, and community development initiatives through targeted advertising campaigns. 7. Improve website traffic by attracting visitors interested in volunteering, donating, partnering, learning, and supporting AYM's mission. 8. Help increase volunteer recruitment by developing campaigns that connect skilled individuals with opportunities to contribute to AYM programs. 9. Support fundraising efforts by directing qualified traffic to donation pages, project pages, and campaign landing pages. 10. Monitor campaign performance and provide recommendations to improve engagement, conversions, and overall effectiveness. 11. Develop conversion tracking strategies that help AYM better understand visitor behavior and campaign outcomes. 12. Collaborate with website, content, fundraising, and analytics volunteers to support AYM's overall digital growth strategy. Expected Impact The volunteer's work will help increase website traffic, improve online visibility, strengthen volunteer recruitment, support fundraising efforts, expand public awareness, and attract new partners and supporters. These improvements will contribute to AYM's mission of creating sustainable employment and economic opportunities for African youth. Ultimate Goal Leverage Google Ad Grants and digital advertising to increase awareness, engagement, partnerships, volunteer participation, and financial support for programs that create jobs, build skills, and expand economic opportunities for African youth across Africa.

Context

ASSIGNMENT CONTEXT The 21st Century African Youth Movement (AYM) is a nonprofit organization dedicated to creating employment and economic opportunities for African youth. Through initiatives in entrepreneurship, agriculture, education, technology, healthcare, ecotourism, and community development, AYM works to empower young people with practical opportunities that promote self-reliance, economic growth, and sustainable development. Youth unemployment remains one of the greatest challenges facing many African countries. AYM believes that creating jobs, supporting entrepreneurship, strengthening local economies, and expanding opportunities for young people are essential steps toward reducing poverty and improving livelihoods. To support its mission, AYM maintains a website and digital communication platforms to recruit volunteers, attract donors, engage partners, promote projects, and communicate its organizational impact. The organization has been approved for Google Ad Grants and seeks to maximize the value of this resource to increase visibility and reach new audiences. AYM is seeking a volunteer with experience in Google Ad Grants and digital advertising to help review, optimize, and strengthen its advertising efforts. The volunteer will support the development of effective campaigns that promote volunteer opportunities, fundraising initiatives, project activities, and youth employment programs. The assignment will contribute to increased public awareness, stronger stakeholder engagement, improved volunteer recruitment, enhanced fundraising efforts, and greater visibility for programs that create employment and economic opportunities for African youth. This assignment offers an opportunity for a skilled digital advertising professional to contribute to a meaningful international development initiative while helping strengthen systems that support youth empowerment and job creation across Africa.

Task Description

The 21st Century African Youth Movement (AYM) is seeking an experienced Google Ad Grants and Digital Advertising Specialist to help expand the organization's online visibility and increase support for programs that create employment and economic opportunities for African youth. AYM works to empower young people through initiatives in entrepreneurship, agriculture, education, technology, healthcare, ecotourism, and community development. To support these efforts, the organization seeks to maximize the impact of its Google Ad Grants account and digital advertising activities. The volunteer will work closely with the Digital Growth Team Coordinator and other digital volunteers to improve campaign performance, increase website traffic, strengthen volunteer recruitment, support fundraising efforts, and expand public awareness of AYM's mission and programs. Key Responsibilities * Review and assess AYM's Google Ad Grants account. * Evaluate current campaign structure and performance. * Create and optimize Google Ad Grant campaigns. * Develop ad groups and keyword strategies. * Conduct keyword research and identify new advertising opportunities. * Improve Quality Scores and campaign effectiveness. * Ensure compliance with Google Ad Grants requirements and policies. * Support promotion of volunteer opportunities, fundraising campaigns, and youth employment initiatives. * Develop strategies to increase website traffic and user engagement. * Implement or recommend conversion tracking improvements. * Monitor campaign performance and identify optimization opportunities. * Prepare performance reports and recommendations. * Collaborate with website, SEO, content, fundraising, and analytics volunteers. Expected Deliverables * Google Ad Grants account assessment. * Campaign structure and optimization plan. * Keyword strategy document. * Optimized advertising campaigns and ad groups. * Quality Score improvement recommendations. * Conversion tracking recommendations. * Monthly performance reports. * Campaign improvement recommendations. Expected Impact The volunteer's contribution will help increase website traffic, improve public awareness, attract volunteers, strengthen fundraising efforts, expand partnerships, and support programs that create employment and economic opportunities for African youth.

Competencies and values

Living conditions and remarks