Mission and objectives

As the United Nations lead agency on international development, UNDP works in 170 countries and territories to eradicate poverty and reduce inequality. We help countries to develop policies, leadership skills, partnering abilities, institutional capabilities, and to build resilience to achieve the Sustainable Development Goals. Our work is concentrated in three focus areas; sustainable development, democratic governance and peace building, and climate and disaster resilience. UNDP’s mandate is to end poverty, build democratic governance, rule of law, and inclusive institutions. We advocate for change, and connect countries to knowledge, experience and resources to help people build a better life.

Context

India, with over 250 million students, represents one of the largest youth populations in the world. This demographic is a critical stakeholder in driving sustainable development, particularly in shaping consumption patterns and promoting environmental stewardship in line with Sustainable Development Goal 12 (SDG 12). Despite high levels of concern among young people regarding social and environmental issues that affect their daily quality of life, significant gaps persist between intent and action. This disconnect is especially evident in consumption and production patterns, including spending on fast fashion and electronic goods. As both consumers and influencers, youth hold immense potential to drive responsible consumption and production. With greater awareness and access to actionable tools, they can shape market demand, influence business practices, and promote development pathways that uphold human rights, environmental standards, and the broader goals of the 2030 Agenda for Sustainable Development. In alignment with national priorities under Mission LiFE (Lifestyle for Environment) and Mera Yuva Bharat (MY Bharat), UNDP India aims to harness the potential of youth as key actors in transforming consumption behaviours. To this end, UNDP has partnered with Youth Ki Awaaz under the campaign #ChoiceParCharcha. As part of this initiative, UNDP is undertaking a digital survey to identify key barriers to and levers of driving behavioural change amongst youth population on responsible consumption through understanding youth’s buying behaviour and awareness on sustainability of existing fast fashion and electronic goods consumption patterns.

Task Description

For the digital survey exploring how young people’s everyday choices shape India’s future, we are seeking support from 60 enthusiastic Online Volunteers (OVs), to lead and drive the data collection process. To support coordination and effective management of the data collection process undertaken by the 60 Outreach Support OVs, 6 Coordination OVs are to be onboarded. Working under the direct guidance of Project Analyst at UNDP, each OV will contribute the following to this exciting study on responsible consumption. Role of Coordination Online Volunteers • Each Coordination OV will manage and monitor a group of 10 Outreach Support OVs. • They will regularly track progress, provide guidance, and ensure Outreach Support OVs remain motivated and achieve their target number of respondents. • They will review and validate respondent tracking sheets submitted by Outreach Support OVs. • They will ensure adherence to data collection protocols and regularly update UNDP and coordinating focal points on progress. • OVs to submit 1-page “End-of-Assignment Report" summarizing trends and feedback at the end of the assignment. Role of the Outreach Support Online Volunteers • Each OV is required to collect survey responses from a minimum of 30 youth participants aged 18–29. OVs are encouraged to use local and personal networks to disseminate the survey, and to collect authentic responses. • OVs must ensure adherence to good data collection practices, including minimizing distractions during participation, confirming informed willingness and consent of respondents, and preventing duplicate submissions. • Working in small groups supported by a Coordination Volunteer, OVs are required to maintain and submit evidence of survey dissemination and outreach. This includes: o Regular updates to the UNDP and coordinating focal points o A respondent tracking sheet (provided to the OV) capturing the name, age, and email ID of at least 30 respondents. • All OVs are required to attend a mandatory virtual orientation session on the purpose of the survey by UNDP and Youth Ki Awaaz after which the survey link will be shared. • At the end of the assignment, OVs may submit any observations, insights, or feedback gathered from participants during the survey process (optional).

Competencies and values

Living conditions and remarks