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For every child, the right to information 

Consultancy Title: Youth-focused Digital Content Creator Consultant for Adolescent Wellbeing and Development (National, Belarus)

Section/Division/Duty Station: Communications section, UNICEF Belarus CO

Duration: March 2026 – 31 January 2027

Home/ office Based: Remote/Home-based

About UNICEF

If you are a committed, creative professional and are passionate about making a lasting difference for children, the world's leading children's rights organization would like to hear from you. Over 75 years, UNICEF has been working on the ground in 190 countries and territories to promote children's survival, protection and development. UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and abuse. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations, and governments.

BACKGROUND

Purpose of Activity/Assignment:

The 2030 Agenda for Sustainable Development recognizes young people as key drivers in achieving the SDGs. UNICEF’s Strategic Plan 2026-2030 further emphasizes meaningful engagement with children and adolescents, youth to increase demand for services, promote safe and positive behaviors, discourage harmful practices, and strengthen social norms that advance child rights and gender equality.

In this context, digital platforms represent one of the most powerful tools to engage young audiences, shape attitudes and behaviors, and amplify youth voices. In Belarus, UNICEF maintains an active presence across major social media platforms, with a particular focus on TikTok, where children and adolescents represent a significant share of the audience.

Recognizing the power of youth-to-youth communication, UNICEF Belarus launched its TikTok account in 2021 to mobilize young people, increase awareness of key programme priorities and encourage positive social action. Youth-created content is particularly critical for programme areas where trust, openness and relatability directly influence help-seeking and positive behavior. This includes:

• Mental health and psychosocial support, including promotion of the talk2ok.by platform, where peer-driven content helps normalize conversations about emotions and increases website visits and service uptake;
• Prevention of bullying and violence, where adolescents are more responsive to messages and social norms modeled by their peers;
• Life skills and youth participation, contributing to building a future-resilient generation;
• Digital literacy and online safety, promoting responsible and safe online behavior.

To further strengthen its digital engagement strategy, UNICEF Belarus seeks to engage a  Youth-focused Digital Content creator for Adolescent Wellbeing and Development with strong expertise in social media content creation and community building. Engaging a young content creator ensures that messaging is relevant, relatable and aligned with the communication patterns, language and trends of adolescents and youth.

In addition, the consultant will support the development of a network of young UNICEF digital advocates, equipped with knowledge and practical skills to effectively promote UNICEF priorities across digital platforms, thereby strengthening youth participation and peer-led advocacy.

Scope of Work:

Under the supervision of the Communication Officer, the consultant will support UNICEF in:

1. Development and production of youth-focused TikTok content
2. Development of youth-oriented cross-platform digital content
3. Development and support of UNICEF youth digital advocates network.

Terms of Reference / Key Deliverables / Delivery Deadline: 

Travel (if required as per TOR):

No travel is expected within this TOR

Qualifications

Education:

• University degree in Communication, Media Relations or any other relevant field. Completion of the secondary education with two years of additional relevant work experience that was gained may be accepted in lieu of completed university degree

Work experience/Knowledge/Expertise/Skills required:

• At least 1 year of experience in managing a TikTok account, experience in managing other social media platforms is an asset
• Intermediate knowledge of English
• Experience in using other social media platforms and SMM management tools as well as Sharepoint, Outlook, Google docs
• Experience in shooting and editing videos
• Experience in working with UN agencies will be useful, but not necessary

Competencies:

• Communication
• Drive for results
• A high level of accuracy and attention to details;
• Ability to work in a multicultural setting;
• Highest standards of integrity, discretion, and loyalty

Relevant experience at country level, particularly in development, fragile settings and humanitarian contexts.

Requirements:

Completed profile in UNICEF's e-Recruitment system and

• Interested consultants should provide a letter of interest (Cover Letter) describing how they can contribute to the interventions listed under roles and responsibilities and why they should be selected for this position. In addition, they should share their latest CV/Resume and financial proposal  Financial Offer template Youth-focused Digital Consultant.docx to undertake this job.
• Samples of the Tik Tik videos
• Upload copy of academic credentials
• Financial proposal: all-inclusive lump-sum cost (including travel and accommodation cost for this assignment as per work assignment) that will include/ reflect:
  • the costs per each deliverable and the total lump-sum for the whole assignment (in US$) to undertake the terms of reference.
  • travel costs and daily subsistence allowance, if internationally recruited or travel is required as per TOR.
  • Any other estimated costs: visa, health insurance, and living costs as applicable.
  • Indicate your availability
• Any emergent / unforeseen duty travel and related expenses will be covered by UNICEF.
• At the time the contract is awarded, the selected candidate must have in place current health insurance coverage.
• Payment of professional fees will be based on submission of agreed satisfactory deliverables. UNICEF reserves the right to withhold payment in case the deliverables submitted are not up to the required standard or in case of delays in submitting the deliverables on the part of the consultant.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

For every Child, you demonstrate...

UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values

The UNICEF competencies required for this post are…

(1) Builds and maintains partnerships

(2) Demonstrates self-awareness and ethical awareness

(3) Drive to achieve results for impact

(4) Innovates and embraces change

(5) Manages ambiguity and complexity

(6) Thinks and acts strategically

(7) Works collaboratively with others 

[add the 8^th competency (Nurtures, leads and manages people) for a supervisory role]. 

Familiarize yourself with our competency framework and its different levels.

UNICEF promotes and advocates for the protection of the rights of every child, everywhere, in everything it does and is mandated to support the realization of the rights of every child, including those most disadvantaged, and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, minority, or any other status.

UNICEF encourages applications from all qualified candidates, regardless of gender, nationality, religious or ethnic backgrounds, and from people with disabilities, including neurodivergence. We offer a wide range of benefits to our staff, including paid parental leave, breastfeeding breaks and reasonable accommodation for persons with disabilities. UNICEF provides reasonable accommodation throughout the recruitment process. If you require any accommodation, please submit your request through the accessibility email button on the UNICEF Careers webpage Accessibility | UNICEF. Should you be shortlisted, please get in touch with the recruiter directly to share further details, enabling us to make the necessary arrangements in advance.

UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.

UNICEF appointments are subject to medical clearance. Issuance of a visa by the host country of the duty station is required for IP positions and will be facilitated by UNICEF. Appointments may also be subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Should you be selected for a position with UNICEF, you either must be inoculated as required or receive a medical exemption from the relevant department of the UN. Otherwise, the selection will be canceled.

Remarks:  

As per Article 101, paragraph 3, of the Charter of the United Nations, the paramount consideration in the employment of the staff is the necessity of securing the highest standards of efficiency, competence, and integrity.

UNICEF is committed to fostering an inclusive, representative, and welcoming workforce. For this position, eligible and suitable male and female candidates are encouraged to apply.

Government employees who are considered for employment with UNICEF are normally required to resign from their government positions before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason. 

UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training). UNICEF will not ask for applicants’ bank account information.

Humanitarian action is a cross-cutting priority within UNICEF’s Strategic Plan. UNICEF is committed to stay and deliver in humanitarian contexts. Therefore, all staff, at all levels across all functional areas, can be called upon to be deployed to support humanitarian response, contributing to both strengthening resilience of communities and capacity of national authorities.

All UNICEF positions are advertised, and only shortlisted candidates will be contacted and advance to the next stage of the selection process. An internal candidate performing at the level of the post in the relevant functional area, or an internal/external candidate in the corresponding Talent Group, may be selected, if suitable for the post, without assessment of other candidates.

Additional information about working for UNICEF can be found here.