Job Description

Reference number: 202567
Job status: In-progress
Job category: Local Position
Duty station: Nairobi, Kenya
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CIFOR-ICRAF
The Center for International Forestry Research (CIFOR) and World Agroforestry (ICRAF) envision a more equitable world where trees in all landscapes, from drylands to the humid tropics, enhance the environment and well-being for all. CIFOR and ICRAF are non-profit science institutions that build and apply evidence to today’s most pressing challenges, including energy insecurity and the climate and biodiversity crises. Over a combined total of 65 years, we have built vast knowledge on forests and trees outside of forests in agricultural landscapes (agroforestry). Using a multidisciplinary approach, we seek to improve lives and to protect and restore ecosystems. Our work focuses on innovative research, partnering for impact, and engaging with stakeholders on policies and practices to benefit people and the planet. Founded in 1993 and 1978, CIFOR and ICRAF are members of CGIAR, a global research partnership for a food secure future dedicated to reducing poverty, enhancing food and nutrition security, and improving natural resources.

CIFOR-ICRAF is looking for a

Global Social Media Coordinator(Internal Vacancy)

Overview

The role of the Global Social Media Coordinator is to drive ambitious global outreach and engagement activities and act as a key contributor to one of the world’s leading science communications programs. CIFOR-ICRAF is seeking dynamic and creative to enhance the organization's online presence and engagement. The coordinator works across the organization with senior management and researchers and with high-level donors and partners worldwide to develop and implement a global social media strategy, creating compelling content, and fostering a vibrant online community. This role will also support regional teams, ensuring alignment and quality across all social media platforms. Additionally, the coordinator will build and lead a global social media team to drive innovation and impact.

Duties and responsibilities

1. Strategy Development and Implementation

Lead the development and implementation of an annual global social media strategy in line with CIFOR-ICRAF's strategic objectives and major global events.
Design and execute creative targeted social media campaigns that support the organization's goals and initiatives.
Advise CIFOR-ICRAF projects and programs on the development and optimization of digital products, including social media toolkits, interactive reports, multimedia storytelling, and campaign assets.
Explore and integrate the use of AI tools and emerging technologies to enhance content creation, audience analysis, and campaign optimization.

2. Content Creation and Management

Develop, curate, and create engaging content tailored for various social media platforms, ensuring consistency with CIFOR-ICRAF's brand and messaging guidelines.
Work closely with the design team to develop visually compelling and shareable content that enhances CIFOR-ICRAF’s digital footprint.
Manage and maintain the organization's global social media accounts, including planning, scheduling, and posting regular updates.
Ensure content reflects CIFOR-ICRAF’s scientific work, mission, and key messages.

3. Regional Team Support

Oversee and support regional social media teams, ensuring high-quality outputs and alignment with global strategies.
Provide guidance, resources, and capacity building to strengthen regional teams' social media presence.

4. Monitoring, Analysis, and Reporting

Monitor and analyze social media performance using relevant tools and metrics.
Provide monthly performance reports and additional reports on demand, offering insights and recommendations for improvement.
Track social media campaign performance, measuring key metrics and impact.
Use data to optimize content strategies and drive audience engagement.

5. Paid Marketing and Emerging Trends

Design and oversee paid marketing activities across platforms to enhance reach and impact.
Stay up to date with emerging social media trends and platforms, evaluating their potential integration into CIFOR-ICRAF’s strategy.

6. Team Building and Leadership

Build, mentor, and lead a global social media team, fostering collaboration and innovation.
Ensure effective delegation of tasks and provide professional development opportunities for team members.

7. Coordination and Collaboration

Coordinate social media campaigns and collaborations across teams and departments.
Ensure timely and professional social media services for CIFOR-ICRAF staff, responding to requests and providing support as needed.
Supervise and guide social media team members, fostering a collaborative and innovative work environment.

8. Additional Responsibilities

Contribute to science writing, event coverage, and other outreach activities as directed by the Head of Global Outreach and Engagement.

Requirements

Bachelor’s degree in communications, marketing, journalism, or a related field
Over 5 years of experience in social media management, preferably in an international or nonprofit organization
Proven ability to develop and implement effective social media strategies and campaigns
Strong writing, editing, and content creation skills
Proficiency in social media analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social)
Experience with paid social media advertising
Creative mindset with a strong understanding of digital trends and AI tools

Education, knowledge and experience

• Bachelor’s degree in communications, marketing, journalism, or a related field
• Over 5 years of experience in social media management, preferably in an international or nonprofit organization
• Proven ability to develop and implement effective social media strategies and campaigns
• Strong writing, editing, and content creation skills
• Proficiency in social media analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social)
• Experience with paid social media advertising
• Creative mindset with a strong understanding of digital trends and AI tools.

Terms and conditions

• This application is strictly for internal candidates, that is CIFOR-ICRAF staff, students, consultants and temporary staff.
• This is a Locally Recruited Staff (LRS) position. CIFOR-ICRAF offers competitive remuneration in local currency, commensurate with skills and experience
• The appointment will be for 1 (one) year with the possibility of extension contingent upon performance, continued relevance of the position and available resources
• The duty station will be in Nairobi, Kenya.