BACKGROUND:
Passing Gifts Private Limited (PGPL) is a wholly owned subsidiary of Heifer International USA and it provide services in educating, consulting, training, advising, and providing professional and technical services to individuals, associations, and entities in India and abroad, particularly those who support or are working in the areas of social advancement and sustainable development. This position may also require service agreements, secondment agreements, between entities, etc.
FUNCTION:
The Program Manager- Enterprise & Market Development will lead PGPL’s project activities on connecting farmer- producer organizations (FPOs) and self-help groups with market intermediaries and support the development of micro and small enterprises (MSMEs). S/he will coordinate with the Access to Finance lead in the development and execution of the overall strategic vision, goal and objectives of the access to finance component.
The Program Manager - Enterprise & Market Development will explore and collaborate with different public and private sector organizations to strengthen the forward and backward linkages in both product markets and input/service markets. This position will assist in developing and managing prototypes towards upgrading value chains and develop scale-up strategies for the wider benefit of PGPL project beneficiaries and sub-sector growth.
RESPONSIBILITIES AND DELIVERABLES: (including approximate percentage effort)
Business Development and Branding (30%)
- Carry out market research on demand and supply, value chain analysis, business venture feasibility studies, stakeholder mapping, etc., to identify viable enterprise establishment or strengthen existing enterprises.
- Support to develop bankable business plans (both at start-up and growth stages) and connect with relevant financial and non-financial service providers (medium and large-scale business ventures).
- Identify branding options for PGPL farmers’ products for market promotion (legal requirements, compliance protocols, current practices, etc.).
- Prepare FPO enterprise and Market Development strategies, roll out plans and track progress.
- Develop a digital interactive platform with Product-Price Market Information System (in goat value chain) for the use and benefit of all value chain actors and stakeholders.
- Identify and recommend the best suited market (promotion) strategies and pricing system for the business ventures.
- Identify new medium and large-scale business ventures in the selected value chains and provide entrepreneurs with assistance including formal/informal trainings and coaching, exposure visits, etc.
- Guide, coach and facilitate the Smallholder Farmer Organizations (SFOs) and other value chain actors in the process of branding products.
- Develop project implementation plans for the market development component with clear timelines and deliverables.
Build Capacity of Project Staff, Partners and FPOs (25%)
- Assist to align organizational development and business development and build stakeholders’ capacity.
- Assist in the preparation of a capacity building plan of project staff and partners in the field on market system development, enterprise and value chain development.
- Build the capacity of PGPL and FPO staff through facilitating trainings, coaching and other capacity building initiatives on leadership, conflict management, business development, governance, organization development, etc.
- Facilitate trainings and other capacity building initiatives as per the Project Implementation Plan (PIP).
- Ensure that stakeholders have strong knowledge on climate smart agri-enterprise development.
- Ensure that staff at the partner level are selected and trained as per PGPL’s process