E T Consultant - Communications - Communications
International Finance Corporation (IFC)
Communications
Consultancy Job Expired 29 Apr 2024
Description
IFC — a member of the World Bank Group — is the largest global development institution focused on the private sector in emerging markets. We work in more than 100 countries, using our capital, expertise, and influence to create markets and opportunities in developing countries. In fiscal year 2023, IFC committed a record US$43.7 billion to private companies and financial institutions in developing countries, leveraging the power of the private sector to end extreme poverty and boost shared prosperity as economies grapple with the impacts of global compounding crises. For more information, visit www.ifc.org. IFC Equity Mobilization Department (AMC), within the Treasury & Syndications Vice President Unit (VPU) at IFC, mobilizes and manages capital for private equity investments in emerging markets. AMC was created in 2009 to provide investors with access to IFC’s emerging markets investment pipeline and to expand the supply of long-term capital to these markets, enhancing IFC’s development goals and generating profits for investors by leveraging IFC’s global reach, standards, investment approach, and track record. AMC has raised US$10.2 billion through 13 investment funds that invest across various sectors, geographies, and strategies. AMC is currently in the process of launching two new funds fully aligned with IFC’s priorities. In addition, other new funds are being contemplated in the near term that support IFC corporate priorities. Please see AMC’s website at www.ifcamc.org for more information on AMC’s business.AMC is looking to hire an experienced a Communications Officer to join the team on an extended-term contract (ETC). The ideal candidate will have a strong background in marketing and communications and a private equity or development finance background, with a proven track record of developing and implementing successful strategies to enhance the firm’s brand awareness, engage target audiences, and support fundraising efforts. This role requires a strategic thinker with excellent leadership and communication skills, who can effectively collaborate with investment professionals and senior management to drive marketing and communications initiatives that align with the IFC’s and AMC's objectives. As a self-sufficient professional, the candidate must have the ability to work autonomously, taking ownership of various responsibilities and driving them to successful completion. Additionally, s/he should possess strong interpersonal skills to foster cooperation and collaboration across various departments and levels, ensuring the seamless execution of strategies and initiatives. The Communications Officer will report to AMC’s Head of Legal & Compliance and Head of Client Relations. Advertisement Role and Responsibilities Key aspects of the role include:Marketing Strategy and Branding• Develop and execute comprehensive marketing and communications strategies to enhance AMC’s brand visibility, reputation, and thought leadership within the PE industry. • Conduct market research and analysis to identify target investor segments, market trends, and competitive landscape, and use insights to inform marketing strategies and messaging. • Monitor and analyze marketing and communications metrics, providing regular reports and insights to senior management, and making data-driven recommendations for continuous improvement. Content Creation and Investor Communications • Collaborate with investment professionals to create compelling marketing materials, including pitch decks, fund presentations, and investor communications, that effectively communicate the firm's investment strategies and value proposition. • Manage the creation and production of marketing documents, including brochures, newsletters, website content, and press releases, ensuring brand consistency and messaging alignment. • Develop and implement impact reporting strategies to measure and communicate the developmental, social and environmental impact of the IFC’s and AMC’s initiatives and investments. Integrated Marketing Campaigns and Digital Presence• Lead the development and implementation of integrated marketing campaigns across various channels, including digital, social media, events, conferences and thought leadership platforms, to engage target audiences and attract potential investors. • Oversee AMC’s digital presence (internally and external), including website content, social media platforms, email marketing, and online advertising, to optimize user experience and drive lead generation. Advertisement Media Relations and Stakeholder Engagement• Build and maintain relationships with media outlets, industry influencers, and key stakeholders to secure media coverage and partnerships that enhance AMC’s reputation and thought leadership positioning. • Collaborate with the AMC Investor Relations team to develop and maintain strong relationships with existing and potential investors. Provide marketing and communications support for investor communications, including newsletters, updates, and presentations. Fund Closing / Liquidation Support and Event Management• Support the preparation of PE fund closing / liquidation memos, gathering and analyzing financial data, market research, and investment performance and impact/ESG metrics. • Coordinate and manage marketing and communications efforts for events related to PE fund closings/liquidations, such as investor conferences, roadshows, and networking events. Develop event marketing strategies, create promotional materials, and oversee event logistics to ensure successful execution. Collaboration and Compliance • Collaborate with internal teams, including investment professionals, investor relations, and compliance, to ensure marketing and communications efforts align with regulatory requirements and industry standards.
Selection Criteria
• A Master's degree in, Communications, Journalism, International Relations, Marketing, or a related field. • 8+ years of experience in Corporate Communications, preferably within the financial services industry, with a focus on private equity or alternative investments.• Proven track record of successfully developing and executing marketing and communications strategies within a PE firm, resulting in increased brand visibility and investor engagement. • Strong leadership skills, with the ability to collaborate and influence stakeholders at all levels within and without the organization. • Excellent written and verbal communication skills, with the ability to craft compelling messages for different target audiences. • Proficiency in digital marketing tools and platforms, including social media management, email marketing, content management systems, and analytics tools. • Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions. • Exceptional organizational and project management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment. • Demonstrated ability to work autonomously and effectively manage projects independently. • Exceptional interpersonal skills, with the ability to build and maintain relationships with media outlets, industry influencers, and key stakeholders. • Knowledge of regulatory requirements and compliance considerations within the financial services industry.
World Bank Group Core Competencies
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