Job Description

Description

Do you want to build a career that is truly worthwhile? Working at the World Bank Group provides a unique opportunity for you to help our clients solve their greatest development challenges. The World Bank Group is one of the largest sources of funding and knowledge for developing countries; a unique global partnership of five institutions dedicated to ending poverty on a livable planet. With 189 member countries and more than 120 offices worldwide, we work with public and private sector partners, investing in groundbreaking projects and using data, research, and technology to develop solutions to the most urgent global challenges. For more information, visit www.worldbank.org

External and Corporate Relations Vice-Presidency (ECR)

The mission of External and Corporate Relations (ECR) is to help deliver financial and political support for the World Bank Group, strengthen the Bank Group’s role as a global thought leader in development by enhancing and safeguarding its reputation, and supporting operational teams to achieve country outcomes. ECR manages corporate communications and global engagement with key stakeholders, including media, civil society, foundations, private sector, donor countries, and international organizations, as well as employee engagement. ECR also manages strategic communications for the World Bank’s Regions and Global Practices and leads the management of reputation risk.

Department context:

The ECR Editorial and Digital (ECRED) department manages the World Bank’s external corporate presence and reputation through its digital platforms and channels, oversees employee engagement communications and provides insights and impact analysis of our communications work. The ECR Content Team is responsible for the Banks corporate online and social media presence, and produces content for a wide variety of platforms, including print, broadcast, and web.

Background / General description

The Bank’s external Arabic web site — www.albankaldawli.org — and its related social media channels provide our stakeholders around the globe with timely information and serves as a symbol of the institution’s transparency and willingness to work with clients and partners around the world. It is the Bank’s public tool for broadcasting results and demonstrating openness and accountability. Managing the quality and presentation of information on the site is critical to fulfilling the Bank’s development and communications goals.

We are seeking an Extended Term Consultant Digital Arabic Editor to support the group’s work on interactive online communications and engagement. This position requires an excellent command of the latest techniques and trends in web and social media management, strong creative and language skills, an ability to engage both internal and external stakeholders, and an ability to work with a diverse set of colleagues.

Responsibilities

The Digital Arabic Editor plays a strong editorial, technical and quality assurance role in the day-to-day operation of the World Bank’s external site as a member of the ECR Online Communications Team. Among the principal responsibilities of the position are:

•Working with the Head of Digital and other language editors, aligning the institution’s online approach in Arabic with corporate messaging and priorities

•Overseeing the Bank’s Corporate online and social media presence in Arabic. This includes identifying, developing, and publishing relevant content for Arabic-speaking audiences, coordinating closely with other teams.

•Preparing, packaging, and adapting content for the web in Arabic and English

•Drafting and adapting messages for social media

•Working closely with the MENA communications team and partnering with other units across the Bank to create Arabic content as relevant

•Conceptualizing, scripting, and creating multimedia content in Arabic (slideshows, informational graphics, videos, etc.)

•Coordinating blogs and other social media in Arabic

•Ensuring that web content is optimized for search engines and complies with Bank technical and editorial standards

•Publishing to the content management system in compliance with the Bank’s procedures and practices for information management

•Compiling and publishing metrics reports and follow-up recommendations

•Composing newsletters and other promotional materials; managing internal and external mail lists; maintaining e-mail alerts and other marketing tools

•Create paid marketing campaigns on social channels including Meta & X (formally known as Twitter) to promote Arabic content.

•Liaising with technical teams in areas such as site performance tests, bug reporting and fixes, and system upgrades

•Supervising and working closely with the Arabic web producer on publishing content online

Selection Criteria

•Master’s degree in Communications, International Relations/Public Affairs, Journalism, Marketing, Political Science or other related disciplines, with a minimum of 5 years of experience or equivariant combination of education and experience.

•Experience managing editorial plans, demonstrated editorial judgment, ability to assess risk and opportunities in online content approaches.

•Excellent written and spoken command of Arabic and English.

•Knowledge and applied work experience in social media and audience engagement tools

•Experience working with content management systems, HTML, Photoshop and other online presentation tools

•Experience creating multimedia and interactive content (such as slideshows, videos, and timelines)

•Strong diplomatic, interpersonal, and team skills; demonstrated client orientation; sensitized in working in a diverse and multicultural environment.

•Ability to leverage online communication tools and methodologies (such as online monitoring, web analytics, or other online measurement tools) and to lead research efforts that identify and map project stakeholders or intended audiences, and to develop and analyze online communications performance indicators.

•Ability to prioritize, work well under pressure and capably handle/juggle multiple tasks within tight deadlines. Experience working with cross-functional teams.

World Bank Group Core Competencies

We are proud to be an equal opportunity and inclusive employer with a dedicated and committed workforce, and do not discriminate based on gender, gender identity, religion, race, ethnicity, sexual orientation, or disability.

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