Mission and objectives

CCID is committed to advancing the rights of communities, women, girls, and young people in Cameroon while strengthening community Community Centre for Integrated Development aims to advance the rights of communities, women, girls and young people in Cameroon while strengthening community leaders and community based organizations to respond to the needs of indigenous people. CCID recognizes that there is need to build resilient communities in Africa capable of: Advancing the rights and empowerment of women and girls, Empowering individuals and groups to become community change agents, Promoting Health, Education and Human rights for all people We recognize that these rights are essential to social, environmental and economic growth of communities and for justice for all indigenous people. We envision an Africa where; All women and girls can exercise their rights and make informed decisions about sexuality, relationships, pregnancies, child bearing and marriage, free from coercion, violence and discrimination Communities work together with numerous stakeholders to push community driven development. They are aware of their rights and work to empower each other while pushing development. Young people have access to educational opportunities as well as access to youth friendly reproductive right services Young people have access to information, resources to assume leadership with focus on social planning and policy change aiming at social action and system change

Context

CCID seeks to strengthen its digital advocacy and youth engagement by using TikTok and other short-form video platforms to stimulate public conversations on sexual and reproductive health and rights, gender-based violence, consent, girls’ agency, positive masculinities, mental health, drug abuse, online safety, and harmful social norms. In Cameroon, many young people receive limited, judgmental, or inaccurate information on these issues, while digital platforms have become powerful spaces where youth learn, debate, imitate behaviours, and shape attitudes. This assignment will support CCID to develop and implement a 12-month TikTok and short-form video advocacy strategy that uses popular culture, storytelling, film and television references, original skits, voiceovers, captions, youth-friendly explainers, and conversation prompts to make sensitive issues more relatable, accessible, and engaging. The volunteer will help CCID create ethical, survivor-centred, rights-based, and culturally relevant content that does not simply repost copyrighted material, but transforms it through education, commentary, reflection, and advocacy to drive dialogue, challenge harmful norms, increase CCID’s visibility, and build an informed online community of young people committed to gender justice and SRHR.

Task Description

CCID seeks to strengthen its digital advocacy presence, particularly on TikTok, Instagram Reels, Facebook Reels, and YouTube Shorts, by using popular culture, storytelling, youth-friendly messaging, and short-form video content to stimulate public conversation around issues affecting adolescent girls, young women, boys, men, survivors of violence, and marginalized communities. This assignment will support CCID to develop and implement a structured 12-month short-form video advocacy calendar using carefully selected scenes from films, television, public conversations, interviews, dramatized skits, original CCID content, and youth-generated stories. The goal is to make CCID’s advocacy more relatable, viral, evidence-informed, rights-based, and accessible to young people. The volunteer will not simply repost copyrighted content. Instead, they will support CCID to create educational, transformative, commentary-based, and advocacy-oriented content using voiceovers, captions, explainers, reactions, original skits, interviews, and community questions. The primary objective of this assignment is to design, produce, and manage a dynamic, mission-aligned TikTok content strategy for CCID that: • Raises public awareness of gender equality, SRHR, human rights, and community empowerment issues in Cameroon and beyond; • Builds CCID's digital audience and community of engaged followers on TikTok; • Drives online conversations and social change using creative, culturally relevant, and ethically produced content; • Leverages film, television, and popular culture — including video clips, re-enactments, and commentary — to stimulate public debate aligned with CCID's advocacy goals; • Contributes to CCID's positioning as a leading voice on gender and rights issues in Cameroon's digital public sphere.

Competencies and values

Living conditions and remarks