UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.

At UNICEF, we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling.

UNICEF is a place where careers are built. We offer our staff diverse opportunities for professional and personal development that will help them reinforce a sense of purpose while serving children and communities across the world. We welcome everyone who wants to belong and grow in a diverse and passionate culture., coupled with an attractive compensation and benefits package.

Visit our website to learn more about what we do at UNICEF.

For every child, the right to peace 

PURPOSE OF ASSIGNMENT:

The UNICEF Country Office Development and Support (CODAS) section within the Private Fundraising and Partnerships Division (PFP) in Geneva, Switzerland, is seeking a Digital Data Analytics Specialist to carry out specific fundraising support for established and emerging markets in the ESA, ECA, LAC, EAP, and WCA regions.

As part of the Digital Strategy of the mentioned regions, the Digital Data Analytics Specialist will be responsible for the implementation and accuracy of Web Analytics and for providing statistical and actionable insights for the digital fundraising teams. The Digital Data Analyst will support listed markets in improving digital performance through strong data analytics, integration, and reporting across platforms including GA4, paid media, and transactional data. This role focuses on data accuracy, insights extraction, testing and optimization of digital activities. The consultant will also build dashboards, validate data quality, and support data-driven decision-making to improve acquisition, retention, and long-term value through digital.

This role will be critical for Country Offices, new markets, and Clusters to deliver tests and develop their digital plans and targets. The incumbent will work directly with the CODAS, PFP Teams, and Cluster and Country Office (CO) PSFR teams, as well as the digital agencies managing the digital activity.

How can you make a difference? 

SCOPE OF WORK:

Within the delegated authority and under the supervision of the Market Development Manager, CODAS, the incumbent should:

1. Support markets with digital data integration and reporting by combining website, paid media, and transactional data through SQL-based tools and Google platforms.
2. Support accurate data collection and validation using GTM, GA4, and other digital tools.
3. Generate actionable insights and support the testing roadmap to optimize acquisition and retention.
4. Increase local capacity in GA4, CRO testing, and data interpretation for optimization.
5. Ensure alignment with global data governance and campaign tracking standards.
6. Customize and implement UNICEF’s global data products in ECA Cluster, WCA, ESA, and LAC regions.
7. Enable advanced cloud-based automation and data transformation.
8. Combine data sources to support fundraising optimization.

To qualify as an advocate for every child you will have… 

Education:

• An Advanced University Degree (Master’s degree or higher) in Economics, Business, Computer Science, Data Science, Analytics, Mathematics, or another relevant field is required.
• Alternatively, a first-level university degree with an additional 2 years of relevant professional experience will be accepted in lieu of an advanced degree.

Experience:

• A minimum of 5 years of progressively responsible professional work experience as a digital analyst, data analyst, or similar role with a focus on digital performance.
• Proven experience working with Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Cloud Platform, particularly BigQuery.
• Demonstrated ability in SQL for data integration across sources (e.g., website, paid media, CRM/transactional).
• Hands-on experience building dashboards in Looker Studio or other data visualization tools.
• Strong ability to identify and troubleshoot issues in data collection and tracking setups (e.g., through GTM, data layer validation, matching rate checks).
• Experience working with digital data to derive actionable insights that support marketing performance and optimize acquisition and retention.

Essential Knowledge and Skills:

• Experience conducting CRO testing (e.g., A/B tests), including hypothesis building, execution, and statistical analysis using tools like Optimizely.
• Strong communication and presentation skills, and the ability to explain complex data and tools (e.g., GA4, A/B testing concepts) to non-technical audiences.
• Familiarity with exporting data from ad platforms (e.g., Meta Ads) to Google Cloud for integration.
• Familiarity with best practices for UTM tracking, naming conventions, and digital governance frameworks.

Experience Desired:

• Experience with DataForm in BigQuery or other SQL-based workflow automation tools.
• Understanding of third-party data limitations and experience implementing first-party data strategies, such as server-side tracking solutions to improve data quality and continuity across platforms.
• Experience working with Salesforce (SF) and an understanding of CRM data integration.

Language:

• Fluency in English is required.
• Knowledge of another UN language is an advantage.

For every Child, you demonstrate… 

UNICEF's values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS). 

To view our competency framework, please visit  here. 

Remarks:  

Please indicate your all-inclusive (lump sum) fees against the deliverables listed above, including all associated administrative and travel costs (if applicable), in the cover letter. The office selects the individual based on best value for money.

Payment of professional fees will be based on submission of agreed deliverables. UNICEF reserves the right to withhold payment in case the deliverables submitted are not up to the required standard or in case of delays in submitting the deliverables on the part of the consultant.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process. 

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws. 

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts. 

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment. 

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.