| Description Working at the World Bank Group provides a unique opportunity for you to help our clients solve their greatest development challenges. The World Bank Group is one of the largest sources of funding and knowledge for developing countries; a unique global partnership of five institutions dedicated to ending extreme poverty, increasing shared prosperity and promoting sustainable development. With 189 member countries and more than 120 offices worldwide, we work with public and private sector partners, investing in groundbreaking projects and using data, research, and technology to develop solutions to the most urgent global challenges. Please visit www.worldbank.org.
External and Corporate Relations Vice-Presidency (ECR)
The mission of External and Corporate Relations (ECR) is to help deliver financial and political support for the World Bank Group, strengthen the Bank Group’s role as a global thought leader in development by enhancing and safeguarding its reputation, and supporting operational teams to achieve country outcomes. ECR manages corporate communications and global engagement with key stakeholders, including media, civil society, foundations, private sector, donor countries, and international organizations, as well as employee engagement. ECR also manages strategic communications for the World Bank’s Regions and Global Practices and leads the management of reputation risk.
ECR Communication & Content (ECRCM)
Communications and Marketing at the World Bank Group is a unified, strategic organization representing all areas of the institution. Its mission is to deliver world-class communications and marketing leadership—driving clarity, creativity, innovation, and impact across every audience and channel. Through compelling storytelling, global brand stewardship, and data-driven engagement, the team advances the Bank Group’s vision of creating a world free of poverty on a livable planet. Together, we shape the institution’s voice, strengthen trust and reputation, and connect the World Bank Group’s work to people and partners around the world. This role drives employee communications and executive messaging to cultivate an informed, engaged workforce and a unified leadership voice. The Manager oversees Employee Engagement and Events, Employee Content and Creative, Employee Web/Measurement and Sentiment, and Executive Communications and Messaging. The Manager plays a critical role in ensuring staff across the World Bank Group understand corporate priorities and that leadership communications are clear, inspiring, and consistent both internally and in alignment with external messaging.
Key Responsibilities:
• Internal Communications Strategy: Design and implement an internal communications strategy that keeps employees informed about key initiatives and strategic changes, while inspiring them around the One World Bank Group mission. Ensure messaging is consistent, timely, and aligned with external communications so staff are ambassadors of the same core messages. Develop communications plans for organizational changes or initiatives (e.g., policy updates, culture programs) to facilitate smooth internal rollout.
• Employee Engagement and Culture: Oversee programs and events that drive employee engagement and strengthen the World Bank Group’s organizational culture. This includes town halls, internal campaigns (e.g., innovation challenges, values weeks), recognition events, and staff surveys. Work with HR and other departments to plan and execute employee events that both inform and build community. Ensure two-way communication channels are in place so employees can provide feedback.
• Content Creation and Management: Direct the creation of high-quality internal content across various channels, including the World Bank Group intranet, internal newsletters, emails, and digital signage. Supervise a team of writers/designers producing employee focused content that is clear, engaging, and on-message. Oversee the maintenance and user experience of the employee intranet or internal web, making it a go-to hub for news and resources. Champion storytelling that features employee voices and success stories to foster a sense of pride and connection.
• Measurement and Sentiment Analysis: Implement tools and processes to measure the effectiveness of internal communications and gauge employee sentiment. Track metrics such as intranet engagement, email open rates, event participation, and pulse survey results. Analyze this data to identify trends in what content resonates or where gaps in understanding exist. Provide regular reports to ECR leadership on employee morale and communication effectiveness, along with recommendations for improvement.
• Executive Communications: Manage executive and leadership communications for internal and external contexts. Work closely with Senior Leadership communications officers to craft compelling messages that articulate vision and strategy to employees, including writing or editing SLT emails, video scripts, talking points for internal meetings, and presentations for employee audiences. Ensure the tone and content of leadership communications are consistent with the Bank Group’s values and strategic priorities.
• Crisis and Change Communication: In partnership with Corporate Communications, take the lead on internal communications during crises or major organizational changes. Develop clear internal messages and FAQs during crises (e.g., security issues, significant policy changes, global events) so employees are accurately informed and know the World Bank Group’s stance. Manage the rumor mill via prompt, transparent communications to staff.
Selection Criteria An advanced degree in communications, journalism, international relations, public affairs, or other related fields, and 12 to 15 years of substantial professional experience in positions of increasing complexity and responsibility. • Demonstrated success in leading multi-channel internal communications campaigns from planning to execution and evaluation. Familiarity with best practices for intranet content management, email communications, and collaborative tools. Able to craft messages that resonate with employees at different levels and across cultures. • Proven experience writing and editing for senior executives, including speech writing and crafting strategic messages. Able to capture an executive’s voice and communicate complex strategies in an accessible, inspiring way. Comfortable providing counsel directly to senior leadership on communication matters and handling confidential information with discretion. • Exceptional writing, editing, and storytelling abilities. Can translate technical or complex information into clear, jargon-free language. Creative in finding narratives that humanize leadership messages or highlight the impact of employees’ work. Impeccable attention to detail in grammar, tone, and style. • Strong interpersonal skills and emotional intelligence. Adept at building relationships across departments (HR, IT, business units) to champion a cohesive internal communication approach. Empathetic and listener-oriented, in tune with employee perspectives. Able to manage and mentor a team of internal comms specialists, fostering a creative and open team environment. • Knowledge of change management principles and how communication supports successful change adoption. Experience communicating during reorganizations, leadership transitions, or culture initiatives is desirable. Passion for driving a positive, inclusive workplace culture through communications. • Ability to manage multiple projects and deadlines, often on short notice. Capable of quick, thoughtful turnarounds on urgent communications. Maintains a calm and positive demeanor during crises or high-volume communication periods, setting the tone for the team and the organization. WBG Managerial Competencies
WBG Culture Attributes:
1. Sense of urgency: Anticipate and quickly respond to the needs of internal and external stakeholders.
2. Thoughtful risk-taking: Challenge the status quo and push boundaries to achieve greater impact.
3. Empowerment and accountability: Empower yourself and others to act and hold each other accountable for results. The World Bank Group values diversity and encourages all qualified candidates who are nationals of World Bank Group member countries to apply, regardless of gender, gender identity, religion, race, ethnicity, sexual orientation, or disability. Sub-Saharan African nationals, Caribbean nationals, and female candidates are strongly encouraged to apply. |
