UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.

At UNICEF, we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling.

UNICEF is a place where careers are built. We offer our staff diverse opportunities for professional and personal development that will help them reinforce a sense of purpose while serving children and communities across the world. We welcome everyone who wants to belong and grow in a diverse and passionate culture., coupled with an attractive compensation and benefits package.

Visit our website to learn more about what we do at UNICEF.

For every child, the right to peace 

PURPOSE OF ASSIGNMENT:

The UNICEF Country Office Development and Support (CODAS) section within Private Fundraising and Partnerships Division (PFP) in Geneva, Switzerland, is seeking a Digital Fundraising Specialist to carry out specific fundraising support in addition to supporting testing in MENA, ESA, ECA and WCA regions.

This role will be critical for Country Offices, new markets, and Clusters to deliver tests and further develop their digital plans and targets. The incumbent will work directly with the CODAS, PFP Teams, and Cluster and Country Office (CO) PSFR teams, as well as the digital agencies managing digital activity.

How can you make a difference? 

SCOPE OF WORK:

The consultant will translate the approved Private Sector and Testing Plans in the assigned regions, working with Clusters and PSFR COs where possible, into pragmatic digital action plans, campaigns, and operational support to achieve and maximise Private Sector Partnership (PSP) targets.

Strategic Direction and Coordination

• Contribute to the strategic direction of digital in relevant markets. Support markets in the region upon request and contribute to the development of future Private Sector Plans (PSPs).
• Conduct in-depth market analysis for digital fundraising.  Identify trends, opportunities, and assess potential across different operational contexts.
• Identify and define global support resources (human, technical, financial).  Support Country Offices,  clusters, and regional offices in implementing digital fundraising activities.
• Collaborate in defining clear roles and responsibilities. Ensure effective coordination between the Global Office, Regional Offices, and Country Offices.
• Boost current digital fundraising activities in relevant markets. Launch new initiatives in countries not yet fundraising.

Planning, Onboarding, and Knowledge Sharing

• Coordinate and facilitate onboarding processes for new team members, ensuring proper integration and alignment with UNICEF’s global digital strategy.
• Provide specialist input into implementation plans, supporting clusters and COs in developing and testing aligned digital fundraising goals.
• Facilitate knowledge sharing between markets on campaigns, content, lead generation, emailing processes, and lead nurturing strategies.

Campaign and Content Strategy

• Propose and develop content strategies to accelerate the production and launch of digital campaigns, ensuring alignment with fundraising and communication objectives.
• Develop campaign proposals in response to local and global opportunities, adapting messaging and approaches to specific contexts.
• Coordinate regional emergency fundraising efforts to ensure rapid activation. For non-fundraising markets, support the setup of SEM and remarketing campaigns.
• Propose and implement innovative donation formats to diversify giving mechanisms.
• Contribute to the design and implementation of innovative campaigns using new channels, formats, or technologies to enhance acquisition and retention.
• Collaborate in strategic planning of DRTV campaigns, ensuring the digital ecosystem is technically and operationally aligned to achieve the highest possible performance.

Performance, Optimization, and Technical Management

• Work with donor retention teams to design and implement campaigns that maximize revenue from existing donor.
• Support markets in analyzing and improving donation funnels through conversion rate optimization (CRO) strategies.
• Help develop and promote A/B testing strategies in coordination with providers and local teams to improve digital asset performance (web, email, apps).
• Support implementation of strategies to recover abandoned donations through automation, reminders, and personalized messaging.

Tools, Platforms, and Vendor Management

• Propose and support continuous improvements to donor acquisition platforms, focusing on UX, donation flows, and new features.
• Manage and optimize UNICEF’s Global Giving Platform to ensure adequate tools and functionalities for markets, identifying and addressing system gaps.
• Provide input during negotiations with digital service providers regarding fees, terms, and contracts.
• Manage onboarding of external providers in line with contracts and activate new ones as needed.

WORK ASSIGNMENTS OVERVIEW:

• Support Implementation of monthly digital goals in line with PSP plans.

DELIVERABLES/OUTPUTS:

Due By: 31 January 2026; 28 February 2026; 31 March 2026; 30 April 2026; 31 May 2026; 30 June 2026; 31 July 2026; 31 August 2026; 30 September 2026; 31 October 2026; 30 November 2026; 31 December 2026.

• Provide monthly progress report on the implementation of plans versus KPIs outlined in the Scope of Work

To qualify as an advocate for every child you will have… 

Education:

• An advanced university degree (Master’s degree or higher) in one of the following fields is required: Business Administration, Marketing, Communications, Fundraising, Management, or another relevant technical field.
• Alternatively, a first-level university degree (Bachelor’s degree or higher) in combination with an additional two years of qualifying experience may be accepted in lieu of the advanced university degree.

Experience:

• A minimum of six (6) years of progressively responsible work experience in digital marketing or fundraising, with a specific focus acquisition, cultivation, pledge donors retention, integrated media planning, and marketing communications and multi-channel campaign management.
• Experience in both agency and NGO environments is an advantage.
• Experience of providing digital strategic guidance to fundraising teams, resulting in tangible plans, is required.
• Strong digital media knowledge, analytics and tracking, A/B testing, SEO, search engine algorithms, coding, CMS, SEM, paid media, web and donation forms development, UX, CRM, CRO, e-mail tools and marketing automation tools. HTML experience is desirable.
• Hands-on experience and understanding of developing markets or UNICEF regional/country offices are required.
• Proven success in building up and leading digital campaigns to strong outcomes is required.
• Experience working in complex or sensitive situations is desirable.
• Proven experience in multi-cultural, cross-functional environments is required.
• Strong understanding of UNICEF systems, processes, and operations of UNICEF regional/country offices is highly desirable.

Language:

• Fluency in English is required. Knowledge of other UN official languages is a plus.

For every Child, you demonstrate...

UNICEF's values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS). 

To view our competency framework, please visit  here. 

Remarks:  

Please indicate your all-inclusive (lump sum) fees against the deliverables listed above, including all associated administrative and travel costs (if applicable), in the cover letter. The office selects the individual based on best value for money.

Payment of professional fees will be based on submission of agreed deliverables. UNICEF reserves the right to withhold payment in case the deliverables submitted are not up to the required standard or in case of delays in submitting the deliverables on the part of the consultant.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process. 

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws. 

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts. 

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment. 

UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.