UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.
Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.
And we never give up.
For every child, hope
The Division of Private Fundraising and Partnerships (PFP) aims to achieve results for children by maximizing UNICEF's private fundraising and advocacy around the world. To carry out this mission, PFP coordinates fundraising activities and private sector partnerships with offices in over 50 countries.
The global team operates to support and enable countries in their fundraising, and this role works within that approach to support and develop the capabilities of teams, as well as supporting or leading the development of relevant global strategies. Individual Giving is one of UNICEF’s most critical sources of revenue and the PFP Individual Giving team, which this role would be part of, focuses on supporting countries to grow their individual giving revenue.
The PFP Individual Giving team based in Geneva is a lead participant in the Supporter Engagement Strategy, which aims to increase the global acquisition and engagement of UNICEF's diverse supporter base, including donors, advocates, and volunteers. A key part of the strategy is to replace the incumbent CRM systems currently in place in 21 country offices with Salesforce-based technology. The role of Marketing Cloud Specialist will be instrumental in working with markets to redefine their fundraising approach and develop Marketing Cloud to that benefit.
How can you make a difference?
Purpose of Assignment
The Supporter Engagement Strategy (SES) Marketing Business Process Specialist will identify and articulate specific marketing requirements at a country level, working in collaboration with UNICEF vendors, markets and program team ensuring good coordination and sufficient program collaboration between the Division of Private Fundraising and Partnerships (PFP) and countries. The Specialist will work on Latin America and the Caribbean (LAC) regional ‘business as usual’ (BAU) support and with corresponding geographical squads and SES squad for Marketing Cloud expertise, best practice, and technical support. The Specialist will understand the Marketing Cloud solution and support UNICEF markets to optimize supporter journeys, implement tests, manage segmentation, data flow, and governance for maximizing supporter engagement. The Specialist will guide country offices in the SES program development with technical and program advice, training, planning support, technology, and project process awareness.
MAIN TASKS
Scope of Work:
1. Business Process Analysis and Documentation
2. Deliver SES expertise and provide technical support to 8 markets
Provide additional support to geographical squads for SES program implementation, BAU issues management, and further development.
3. SES Program design support
4. Consultation and Best Practices
DELIVERABLES
By 31 Aug 2024, By 30 Sept 2024, By 31 Oct 2024, By 30 Nov 2024, By 31 Dec 2024, By 31 Jan 2025, By 28 Feb 2025, By 31 March 2025, By 30 Apr 2025, By 31 May 2025, By 30 Jun 2025, By 31 Jul 2025
By 31 July 2025 or earlier
To qualify as an advocate for every child you will have…
Education:
Experience:
Other Skills:
Language
For every Child, you demonstrate…
UNICEF's values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS).
To view our competency framework, please visit here.
Remarks:
Please indicate your all-inclusive (lump sum) fees in USD against the deliverables listed above. If there is a need for business travel, the travel costs will be covered by UNICEF separately. The office selects the individual based on best value for money.
Payment of professional fees will be based on submission of agreed deliverables. UNICEF reserves the right to withhold payment in case the deliverables submitted are not up to the required standard or in case of delays in submitting the deliverables on the part of the consultant.
Only shortlisted candidates will be contacted and advance to the next stage of the selection process.
Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.
The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.
UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.
UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment.
UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.