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For every child, chance

Consultancy Title: UNICEF Belarus Tik-Tok account management Consultant (National, Belarus)

Section/Division/Duty Station: Communication and Partnerships section, UNICEF Belarus CO

Duration: October 6, 2023 to October 6, 2024

Home/ office Based: Remote/Home-based

About UNICEF

If you are a committed, creative professional and are passionate about making a lasting difference for children, the world's leading children's rights organization would like to hear from you. Over 76 years, UNICEF has been working on the ground in 190 countries and territories to promote children's survival, protection and development. UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and abuse. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations, and governments.

BACKGROUND

Purpose of Activity/ Assignment:

The digital engagement plays a crucial role in UNICEF's response to global shifts in the fields of communication, fundraising, advocacy and development. Effective use of a variety of digital channels to communicate UNICEF’s key messages through relevant content, interactive experiences and dialogue, allow individuals to connect with our work directly, thus creating valuable relationships with both online and offline supporters.

UNICEF in Belarus is present in most of the social media platforms. As youth and children are one of the primary target audiences for UNICEF, the office established the TikTok account in 2021 to galvanize young people’s support and participation as well as reach new and younger audiences, inspiring them to support UNICEF’s work and cause for children and be advocates of positive behaviours and practices. TikTok has national and international audience, and UNICEF around the world have found TikTok as an engaging platform for youth. Being the sixth largest social network, TikTok has more than 1.65 billion downloads to date.

To strengthen engagement through digital platforms and help position UNICEF in Belarus as a knowledge leader, expand outreach and broaden engagement around children’s rights, the Country Office would like to engage an individual consultant for TikTok content creation and account management. While the office has a capacity in managing social platforms, it is critical to outsource a young blogger who will help reaching the peer audience with key messages on adolescent health and development, 21st century skills, eco-friendly habits, etc. The young TikTok manager will also help boost UNICEF brand galvanizing the support among his/her network of like-minded bloggers. 

To drive awareness and advocacy around the youth and involve the youth in content creation, UNICEF is promoting communications approach which relies on providing opportunities for young people to show their perspective on issues and programmes that affect them. To plan and implement this approach, we require youth expertise of a social media (TikTok account management) which in turn will ensure youth participation in developing UNICEF’s programmes for young people.

Scope of Work:

Under the supervision of the Digital Communication Officer and overall guidance of the Chief of Communication and Partnerships Section, the consultant will support UNICEF in:

1. Develop engaging content for UNICEF Belarus TikTok account

• Develop a content plan
• Participate in different communication and advocacy events and fundraising campaigns to generate (live) social media content
• Draft and edit written materials for the account
• Adapt multimedia assets from HQ/RO Communication Division for the local audience

2. Engage UNICEF volunteers in content creation (training, assistance in drafting scripts and videos)
   • Actively engage with online audiences through TikTok
   • Generate and analyze social media KPIs and analytics reports
   • Report monthly using an agreed template
   • Draft tasks and work closely with external designers to make sure all visibility materials designed for TikTok meet UNICEF visibility standards
   • Work in close contact with external contractors on digital campaigns
3. Maintain UNICEF Belarus online presence to support the implementation of the Country Office Communications Strategy, as well as Programme and Fundraising objectives, in line with the Country Programme Document, Global and Regional Communication and Public Advocacy Strategy.
   • Provide learning and training to UNICEF volunteers
   • Assist in volunteer video production.

Terms of Reference / Key Deliverables / Delivery Deadline:

1. Inclusive education SBC and communication campaign (IE campaign)

• Digital strategy and content plan development on IE
• Produce 30 videos for TikTok on IE days/events and relevant campaigns
• Produce 10 videos engaging UNICEF volunteers in content creation
• Final report on digital campaign
• Multimedia assets from HQ/RO Division of Communication adaptation for the local audience

By 6 December 2023

2. Mental Health SBC and communication campaign

• A digital strategy and content plan to boost audience engagement
• Produce 40 videos for TikTok in the frame of the campaign
• Final report on digital campaign

By 6 February 2024

3. Other UNICEF in Belarus priorities (migrant and refugee response, volunteering, cyberbullying, climate change, etc.)

• 1 digital media plan with actionable and achievable KPIs in line with communications strategy
• Produce 40 innovative and engaging TikTok videos in line with overarching communications strategy
• Year-end report on digital campaigns

By 6 April 2024

4. Engaging volunteers

• 2 training programmes for UNICEF volunteers
• ~ 20 TikTok videos with the participation of volunteers

By 6 June2024

5. Back to school campaign, preparation to the World Children’s Day, Mental Health Day

• Produce 30 videos for TikTok in the frame of the campaigns

By 6 August 2024

6. Community engagement and TikTok account management and annual reporting

• Increase by 30% UNICEF in Belarus TikTok account performance, and manage the organization's social media posting schedule
• 12 social media KPIs and analytics reports and one annual report

By 6 October 2024

Travel (if required as per TOR):

No travels is expected within this TOR

Qualifications

Education:

• Completion of the secondary education

Work experience/Knowledge/Expertise/Skills required:

•      At least 1 year of experience in managing a TikTok account, experience in managing other social media platforms is an asset

•      Intermediate knowledge of English

•      Experience in using other social media platforms and SMM management tools as well as Sharepoint, Outlook, Google docs

•      Experience in shooting and editing videos

•      Experience in working with UN agencies will be useful, but not necessary.

Competencies:

• Communication
• Drive for results

Requirements:

Completed profile in UNICEF's e-Recruitment system and

• Interested consultants should provide a letter of interest (Cover Letter) describing how they can contribute to the interventions listed under roles and responsibilities and why they should be selected for this position. In addition, they should share their latest CV/Resume and financial proposal to undertake this job.
• Samples of the Tik Tik videos
• Upload copy of academic credentials
• Financial proposal: all-inclusive lump-sum cost (including travel and accommodation cost for this assignment as per work assignment) that will include/ reflect:
  • the costs per each deliverable and the total lump-sum for the whole assignment (in US$) to undertake the terms of reference.
  • travel costs and daily subsistence allowance, if internationally recruited or travel is required as per TOR.
  • Any other estimated costs: visa, health insurance, and living costs as applicable.
  • Indicate your availability
• Any emergent / unforeseen duty travel and related expenses will be covered by UNICEF.
• At the time the contract is awarded, the selected candidate must have in place current health insurance coverage.
• Payment of professional fees will be based on submission of agreed satisfactory deliverables. UNICEF reserves the right to withhold payment in case the deliverables submitted are not up to the required standard or in case of delays in submitting the deliverables on the part of the consultant.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process

For every Child, you demonstrate

UNICEF’s core values of Commitment, Diversity and Integrity and core competencies in Communication, Working with People and Drive for Results. View our competency framework at: Here

UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment. 

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check. 

Remarks:  

Individuals engaged under a consultancy will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants. Consultants are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws. 

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.