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Social Media Specialist, Media and Communications Branch, Division for Communications and Strategic Partnerships, New York, P-3
United Nations Development Programme (UNDP)
P3 Mid-level Professional Full-time Internationallly Recruited
Closing soon: 12 Aug 2022
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Posted 2 weeks ago
Job Description

The Position:

This position is located within the Digital Team in the Media and Communications Branch, Division of Communication and Strategic Partnerships (DCS) and reports directly to the Head of Digital Communication.

How you can make a difference:

UNFPA is the lead UN agency for delivering a world where every pregnancy is wanted, every childbirth is safe and every young person's potential is fulfilled.  UNFPA’s strategic plan (2022-2025), reaffirms the relevance of the current strategic direction of UNFPA and focuses on three transformative results: to end preventable maternal deaths; end unmet need for family planning; and end gender-based violence and harmful practices. These results capture our strategic commitments on accelerating progress towards realizing the ICPD and SDGs in the Decade of Action leading up to 2030. Our strategic plan calls upon UN Member States, organizations and individuals to “build forward better”, while addressing the negative impacts of the Covid-19 pandemic on women’s and girls’ access to sexual and reproductive health and reproductive rights, recover lost gains and realize our goals.

In a world where fundamental human rights are at risk, we need principled and ethical staff, who embody these international norms and standards, and who will defend them courageously and with full conviction.

UNFPA is seeking candidates that transform, inspire and deliver high impact and sustained results; we need staff who are transparent, exceptional in how they manage the resources entrusted to them and who commit to deliver excellence in programme results.

Job Purpose:

We are looking for a Social Media Specialist who will help oversee and execute the day-to-day social media strategy for UNFPA global social media channels.


With guidance from the Head of Digital Communications, the incumbent will be responsible for the coordination and creative direction of UNFPA’s social media content and campaign production and its alignment with the international news cycle.

The Social Media Specialist will work with the Social Media Team to identify latest trends and opportunities with influencers and partners and leverage them for UNFPA social media channels.

The incumbent will lead the planning and delivery of social media content strategy, receiving requests from across the organization for postings and amplification, evaluating and prioritizing them for release on UNFPA global channels.

The Social Media Specialist will also act as an advisor for the prevention of, and response to reputational crises with a social media component.

You would be responsible for:

  • Leading the planning and delivery of digital and social media campaigns to attract the attention of policy makers, bloggers, academia, donors, influencers, young people, civil society and politicians.
  • Coordinate with focal points across the organization on content planning for important moments and priority events     
  • Provide creative inputs and strategic advice at brainstormings for global communications campaigns
  • Producing copy for UNFPA's social media platforms, such as Facebook, Twitter, Instagram, LinkedIn and Youtube. Evaluate, select and adapt visual assets including photos, illustrations and videos for use on social media channels.
  • Reviewing and editing copy proposed by other members of the Digital Team.
  • Provide advice and strategic guidance to the Social Media Team and other social media content producers and support them with the editing and production of channel specific copy.
  • Organize and maintain the shared team editorial calendar, mapping out the daily posting cadence.
  • Work with a team of technical experts and brief external graphic designers on the creation of campaign specific social media packs.


Qualifications and Experience


Advanced university degree in relevant field, preferably journalism, strategic communications, public relations or advertising/marketing is required.

Knowledge and Experience:

  • A minimum of 5 years of relevant work experience in digital and social media, communications and/or public relations.
  • Demonstrated experience in creative storytelling and driving creative content approaches for social media.
  • Ability to communicate to global audience in politics, international organizations or the UN
  • Demonstrated experience in building and maintaining online communities, bringing together influencers, contributors and participants from all over the world.
  • Advanced user of social media platforms like Twitter, Facebook, Instagram, TikTok, YouTube and LinkedIn
  • Advanced experience with social media management platforms, social media analytical and social listening tools. 
  • Strong project management skills and ability to build a collaborative working environment
  • Experience with monitoring of and responding to reputational issues or crises on social media
  • Willingness to work off-hours in the case of a UNFPA emergency response, other crisis or major PR moment


Fluency in English with excellent drafting abilities and editorial skills required; knowledge of another official UN language (French or Spanish) is an asset.

Required Competencies: 


  • Exemplifying integrity, 

  • Demonstrating commitment to UNFPA and the UN system, 

  • Embracing cultural diversity, 

  • Embracing change

Core Competencies: 

  • Achieving results,

  • Being accountable,

  • Developing and applying professional expertise/business acumen,

  • Thinking analytically and strategically,

  • Working in teams/managing ourselves and our relationships,

Functional Competencies:

  • Creating visibility for the organization
  • Organizational awareness
  • Job Knowledge/Technical expertise
  • Creativity
  • Ability to produce (write or edit) fresh, accurate, jargon-free social media copy on deadline

Compensation and Benefits:

This position offers an attractive remuneration package including a competitive net salary plus health insurance and other benefits as applicable.


UNFPA does not charge any application, processing, training, interviewing, testing or other fee in connection with the application or recruitment process. Fraudulent notices, letters or offers may be submitted to the UNFPA fraud hotline

In accordance with the Staff Regulations and Rules of the United Nations, persons applying to posts in the international Professional category, who hold permanent resident status in a country other than their country of nationality, may be required to renounce such status upon their appointment.

This job is no longer available.