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Consultancy: Creative Content Lead (Health Advocacy) - NYHQ preferred, home-based possible, full-time, 11.5 months - DGCA, NYHQ - Requisition# 545281
United Nations Children's Fund (UNICEF)
Grade: Unspecified
Job Expired 24 Oct 2021
Expired
Added 1 month ago
Job Description

For every child, a voice

The Global Content Strategy Section (GCS) within Division of Global Communication and Advocacy (DGCA) at UNICEF creates compelling public-facing content to mobilize the support of decision makers and the public for children across the world.  GCS plans, develops, and produces compelling and creative content that contributes directly to the achievement of priority advocacy and communication objectives for the organization.  Through multiple platforms and in multiple languages, GCS draws attention to the many facets of UNICEF’s work, encouraging public support, participation and action, as well as ensuring greater transparency and accountability.

For every child, an Advocate

UNICEF is mandated to advocate for the protection of children’s rights, and our Strategic Plan recognizes the importance of advocacy to deliver against UNICEF’s mission and secure results for children. Advocacy plays an essential role in supporting and pressing governments and other influential actors to ensure measurable, sustainable change for children, whether through private influencing, mobilizing public support, policy advice, or a holistic blended approach. UNICEF has announced four Global Advocacy Priorities (GAPs) to be implemented across the organization and is working with global partners to deliver advocacy that secures real change for children.

Purpose

The purpose of this consultancy is to lead the creative development of cause-led creative multimedia content to engage target audiences and contribute to realizing our global advocacy goals around child health and childhood immunization, stronger primary healthcare and the global pandemic response - including UNICEF’s critical role in achieving equitable and affordable access to COVID-19 vaccines, therapeutics and diagnostics in every part of the world. 

The successful candidate will lead creative ideation, development and execution of digital content, with specific focus on creative multimedia content, across the health advocacy portfolio. This role calls for both strategic thinking and creative flair. We need a consummate storyteller capable of both conceptualizing and realizing creative ideas, producing video, photography, audio, and other content products that motivate action and build political and public will for change, for children.

The role will sit within a content strategy team and work closely with multimedia producers and editors and play a critical cross-organisational role as the creative content and strategy lead for health advocacy. The role will be responsible for supporting a multi-disciplinary advocacy taskforce focused on health, vaccines and the pandemic response, working in close collaboration with advocacy leads and communications specialists across media, web, social, fundraising, supply and beyond.

While keeping abreast of industry innovations and best practices, the creative content lead will conceptualize, commission and help produce both ‘evergreen’ content for global channels and responsive campaign content for specific activations and major influencing moments. They will develop creative concepts and pitch decks, storyboards and scripts for videos, photography, and other multimedia products, contribute to creative concepts for supporter engagement and activation concepts for Goodwill Ambassadors and content for use with and for partners and donors, and help commission photographers, videographers, , editors and other digital experts to realize production.

Expected results: (measurable results)

  • Creative ideation, development and execution of multimedia content plans for both ‘evergreen’ content for global channels and responsive campaign content around specific influencing moments with an integrated approach to content strategy.
  • Commissioning and overseeing production of multimedia products to support and support the realization of advocacy goals for major moments (e.g G20 Leader’s Summit, the next COVID-19 Summit, specific advocacy activations and moments arising in the next year).
  • Holds successful brainstorms, creates concepts, ideas and pitch decks, works towards adoption of ideas, products and activations, and executes them.
  • Plays an active role in a multi-disciplinary advocacy taskforce and engages in creative collaboration with communications specialists in media, social, web, Goodwill Ambassador teams and beyond.
  • Coordinating the work of the dedicated video editor and WeShare specialist around major campaign moments and onset emergencies to ensure that “follow the sun” approach is respected as part of the established collaboration with PFP Supporter Content team
  • Collaborate closely with all stakeholders to create and manage content plans, toolkits, knowledge exchange sessions on how to create modular content in the field to fulfil both communication, advocacy and fundraising content needs
  • Gather lessons learned across all content streams to define areas that need improvement. Create, implement and disseminate briefs, guidelines and technical requirements for the acquisitions and use of photo and video assets, and their external use by media and UNICEF partners
  • Plans, executes and monitors results with due regard for timelines, deadlines and budgets.
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For every Child, you demonstrate…

UNICEF's values of Care, Respect, Integrity, Trust, and Accountability (CRITA) and core competencies in Communication, Working with People and Drive for Results.

The UNICEF competencies required for this post are...

1. Core Values

  • Commitment
  • Diversity and Inclusion
  • Integrity

2. Core Competencies

  • Communication [II]
  • Drive for Result [II]
  • Working With People [II]

3. Functional Competencies

Formulating Strategies and Concepts [II]

  • Analyzing [II]
  • Applying Technical Expertise [II]
  • Planning and Organizing [III]
  • Relating and Networking [II]

To view our competency framework, please visit here.

Click here to learn more about UNICEF’s values and competencies.

Duty Station

NY HQ preferred, home-based possible

Travel (If Applicable)

Some travel TBD if person is home based; no travel if person is in New York  

Timeframe

Start date:    15 November 2021                             End date:              29 October 2022   

 

Deliverables

(Specific service / outputs to be delivered at a specific time as per stated objectives and performance / quality requirements.)

Duration

(Estimated # of Days)

Deadline

Supporting planning, oversight and delivery of creative content plans for key moments in the advocacy calendar (health, vaccines, pandemic response), including major moments across 2022, as part of annual planning and grant planning.

25%

Jan 2022

Leading creative brainstorms, developing creative concepts, pitch decks and executing plans for specific content products for key advocacy milestone moments, e.g the next COVID Summit (Q1 2022) the next G7 Leaders’ Summit (June 2022).

25%

End of Q1 2022

Working with content strategists, editors, photographers, videographers, and other technical experts to commission and oversee the production of quality content and multimedia products for use across global channels in service of key advocacy objectives.

25%

Contract duration

Making a regular, active contribution to cross-organisational         and multi-disciplinary working groups and task teams, supporting and contributing to the strategic development of advocacy strategies, strategies to web, social, media and other communications and engagement disciplines.

25%

Contract duration

total

 

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Key competences, technical background, and experience required Deadline

  • Bachelor's degree (or higher) in Communications, Marketing, Journalism, Film or Related Creative Sectors and Disciplines
  • At least five years’ experience in communications, creative content and/or advocacy development and execution, preferably at both a global and national level. 
  • Experience working for an advocacy or campaigning organization e.g. international or national NGO, UN or other multilateral organization, in-house or agency side.
  • Experience in presenting and facilitating workshops, collaborative brainstorms and working across multi-disciplinary teams is essential. Experiencing in running creative development workshops with internal and external contributors is a strong asset.
  • Demonstrated experience in design and management of projects, including budget management and monitoring of results. 
  • Experience in operating independently and in providing expert advice and support on creative content development.
  • Knowledge of international development, humanitarian issues and children’s rights. 
  • Experience working in a developing and emergency environment is an asset. 
  • Experienced in generating or supporting advocacy and/or strategic marketing and/or fundraising campaigns – preference for advocacy experience and understanding.
  • Experience of storytelling and story-boarding for video, podcast and other multimedia products.
  • Experienced in copy-writing and scripting for video, podcast and other multimedia products.
  • Experienced in working with strategists/advocacy leads and responding to client briefs (in-house or agency side).
  • Experienced in briefing, commissioning, directing and managing photography, videography, editing and other technical staff/suppliers. 
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Child data role 

No

More information is available in the Child Safeguarding SharePoint and Child Safeguarding FAQs and Updates

If yes, please indicate the number of hours/months of manipulating or transmitting personal-identifiable information of children (name, national ID, location data, photos):

Health Insurance

Consultants and individual contractors are required to certify that they are covered by medical/health insurance. Consultants and individual contractors who are required to travel beyond commuting distance to duty station(s) with hardship ratings other than “H” and “A” shall also certify that their medical/health insurance covers medical evacuations. 

UNICEF does not provide or arrange life or health insurance coverage for consultants and individual contractors, and consultants and individual contractors are not eligible to participate in the life or health insurance schemes available to United Nations staff members. Consultants and individual contractors are responsible for assuming all costs related to required inoculations, vaccinations and medical examinations and reflect it as part of their bid for the assignment. . 

ONLY, in case of unforeseen official business travel, actual cost, including the visa fee, vaccination will be reimbursed in accordance with UNICEF Policy/procedure on official travel.

At the time the contract is awarded, the selected candidate must have in place current health insurance coverage and the consultant must provide proof of health insurance.

Consultants and individual contractors are fully responsible for arranging, at their own expense, such life, health and other forms of insurance covering the period of their services as they consider appropriate. 

VISA REQUIREMENTS

With the exception of the US Citizens, G4 Visa and Green Card holders, should the selected candidate and his/her household members reside in the United States under a different visa, the consultant and his/her household members are required to change their visa status to G4, and the consultant’s household members (spouse) will require an Employment Authorization Card (EAD) to be able to work, even if he/she was authorized to work under the visa held prior to switching to G4.    

FEE

Requests for services under an individual contract shall normally require the consultant / individual contractor to indicate their all-inclusive fees (including lump sum travel and subsistence costs, as applicable) for the services to be provided. (DHR/PROCEDURE/2018/005, para 53)

When submitting their bid, the consultant is also advised to  take into consideration as part of their bid for the assignment the cost of health insurance and/or photographic, video-graphic equipment if such equipment is needed to complete the deliverables of the assignment.

IMPORTANT NOTE

IMPORTANT NOTE

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Please indicate your ability, availability and daily/monthly rate (in US$) to undertake the terms of reference above (including travel and daily subsistence allowance, if applicable). Applications submitted without a daily/monthly rate will not be considered.

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

With the exception of the US Citizens, G4 Visa and Green Card holders, should the selected candidate and his/her household members reside in the United States under a different visa, the consultant and his/her household members are required to change their visa status to G4, and the consultant’s household members (spouse) will require an Employment Authorization Card (EAD) to be able to work, even if he/she was authorized to work under the visa held prior to switching to G4. At the time the contract is awarded, the selected candidate must have in place current health insurance coverage.

UNICEF is committed to achieving workforce diversity in terms of gender, nationality and culture. Individuals from minority groups, indigenous groups and persons with disabilities are equally encouraged to apply. All applications will be treated with the strictest confidence.

UNICEF is committed to achieving workforce diversity in terms of gender, nationality and culture. Individuals from minority groups, indigenous groups and persons with disabilities are equally encouraged to apply. All applications will be treated with the strictest confidence.

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