The International Committee of the Red Cross (ICRC) responds worldwide to humanitarian needs through its global network of delegations. The ICRC is an impartial, neutral and independent organization whose exclusively humanitarian mission is to protect the lives and dignity of victims of war and other situations of violence and to provide them with assistance.
In order to ensure predictable, sustainable and quality funding for its operations, the ICRC has set itself the goal to diversify the source of income, increasing the share from private fundraising streams and developing high-value partnerships and strategic collaborations.
In a context of evolutions in the external environment and volatile humanitarian funding, private sector actors have become essential partners. In line with the ICRC’s strategy for digital transformation and the increasingly online nature of our work, digital fundraising is a key programme for acquiring new donors, retaining existing donors, focusing on unearmarked funding when possible.
The Global Digital Fundraising and Engagement Officer supports the development and implementation of a long-term digital fundraising strategy and the overarching fundraising goals of the ICRC. S/he works closely with colleagues across REM, Communications, other units and on occasion with Movement partners to implement and execute ICRC’s digital fundraising strategy. S/he works with colleagues in these teams to test digital fundraising appeals and campaigns and gather insights, to then develop and implement enhancements which increase engagement, acquisition, supporter loyalty, retention and income generation.
S/he helps to drive and coordinate the optimization of ICRC's digital fundraising, focusing on social media ads, web optimization and email as main channels for acquiring and retaining donors and providing support and advice to colleagues working across the different private audiences. S/he also develops our supporter engagement, including creating supporter journeys and is responsible for fundraising-specific platforms. S/he reports to the Global Individual Giving Advisor.
The ICRC values diversity and is committed to create an inclusive working environment. We welcome applications from all qualified candidates.