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Job Description

Ford Foundation is continuing to hire for all open roles with all interviewing and on-boarding done virtually due to COVID-19. Everyone new to the team, along with our current staff, will temporarily work from home until it is safe to return to our offices.

Instructions for Internal Applicants:

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Instructions for Applicants:

Please read the following carefully before beginning the online application process.

If you are just joining our Talent Pool, please disregard the instructions for applicants below.

To be considered for employment at Ford Foundation, please complete our online employment application. Your application and all required attachments must be submitted for each individual job post for which you are interested in applying. If there is an application deadline, please ensure that your application is submitted by the deadline. Once you submit your application you will not be able to edit your application.


APPLICATION DEADLINE: July 9, 2021

SUMMARY DESCRIPTION

Reporting to the Head of Media Relations in the Office of Communications, the Social Media Manager (SMM) will lead and implement the foundation president’s and organization's social media strategy — developing, executing and evaluating our social media ecosystem across multiple platforms to optimize audience engagement and growth. The SMM will have a deep knowledge of the social media landscape, a network of online contacts, and an abiding curiosity about news, social justice issues, cultural trends and best social media practices and techniques. He/she/they will have excellent writing skills, the confidence to fully engage the foundation and its leadership in online conversations, and can understand and communicate the foundation's institutional voice, positions and programs.

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Social media is a key communications tool in expanding the foundation's reach and engaging, in real time, with key influencers, leaders, organizations and audiences who can shift the needle on social change. The manager will have proven experience developing and executing successful social media campaigns— both the paid and free— and knowledge of winning tactics and approaches. He/she/they will have a keen ability to identify and engage target audiences on an array of platforms and tailor content specific to each one. The manager will have a clear understanding and ability to use measurement and evaluation tools, systems, and techniques, as well as experience in analyzing and utilizing this information to produce successful strategies and tactics for growing audiences and deepening engagement. He/she/they will work in collaboration with the Engagement and Insights team to produce social media performance metrics on a weekly basis.

The SMM plays an integral role in the Office of Communications, working closely with Media Relations and Strategic Communications staff to ensure that social media is fully integrated into all communication and media outreach activities—including developing strategies and content to amplify the voices of foundation leaders, grantees and partners. The manager will work closely with colleagues on the Creative team to ensure that content delivered through our other channels, including the website, live programming, eblasts, and print materials, reaches and engages our target audiences. The manager will be a creative thinker with well-tuned instincts and understanding of news, key issues and trends for timely online messages and interventions as well as an eye for content packaging and creation. They will bring a sound knowledge of general communications strategy and will develop a clear command of foundation work and goals. The manager must be able to communicate with ease and confidence to staff, leadership and partners at all organizational levels.

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The SMM will advise and execute for the foundation’s president, and executive leadership team, in particular, helping them to maximize opportunities and use the medium in smart, effective ways. They will also offer advice to foundation staff to help them maximize their social presence, influence and audience growth. They will create clear guidelines for staff on engaging in social media that are readily available and accessible on internal platforms.

Additionally, the SMM will spend anywhere from 10 to 20 percent of their time on other digital content and outreach projects.

RESPONSIBILITIES

Strategy development and execution

  • Developing a robust social media strategy and priorities across all platforms

  • Play a key role in shaping and executing the president’s social media strategy

  • Maintaining and posting regularly on all social media channels, ensuring the Foundation’s accounts are content rich with consistent voice and messaging 

  • Creating and maintaining a social media content calendar and identifying additional opportunities for engagement

  • Developing and leading social media campaigns

  • Identifying fresh approaches to audience engagement 

  • Engaging with existing audiences, as well as targeting and engaging new audiences

  • Identifying and developing ongoing relationships with key influencers

  • Creating/maintaining social media lists

  • Following and assessing new developments and tactics in the social media space

  • Developing and implementing social media education/training/guidelines to be used within the foundation

  • Developing and overseeing programs for summer interns working on social media

Reporting

  • Developing results-oriented reporting strategies for all digital efforts

  • Collating, and evaluating and preparing reports on social media platform metrics in readily accessible forms to be shared with leadership

  • Collaborating with colleagues and reporting to project leads as needed

QUALIFICATIONS

  • 5+ years experience as social media strategist and/or in digital communications

  • Experience running successful social media campaigns, including crafting social media content for senior executives and high-profile spokespeople

  • Experience growing audiences across platforms

  • Experience with social media management tools (e.g. Sprout Social)

  • Strong knowledge of social justice and/or philanthropy sector a plus

  • Excellent written and verbal communication skills

  • Bachelor's degree or equivalent combination of education and experience

  • High level of competency using Microsoft Word, Excel, PowerPoint, Google Docs

  • Experienced with HTML coding of content

  • Experience managing relationships with outside vendors to develop and implement reporting strategies

  • Experience managing consultants/interns to expand capacity where necessary (preferred)

PHYSICAL REQUIREMENTS

  • This position is primarily a sedentary role. However, the person in this position may need to occasionally move about inside the office to liaise with internal staff, access files, office machinery and a copy machine/printer.

Minimum salary: US $105,000

Alignment to Culture and Values

  • Commitment to the Foundation’s mission and core values of equity, openness, collaboration, trust, accountability and urgency

  • Personal qualities of humility, capacity for self-reflection, and a sense of humor

  • Discretion and ability to handle confidential issues

  • Action-orientated and entrepreneurial self-starter who can work well independently and in teams

Benefits

  • Medical and dental benefits for employee and immediate family on first day of work

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  • Retirement savings account with matching company contributions of up to 13%

  • Three weeks’ paid vacation in first year of work; four weeks in subsequent years 

  • Tuition Reimbursement

  • Office closed the week between Christmas and New Year’s Day

  • Professional development initiatives for growth

  • Generous parental leave (maternal and paternal) during new child’s first year (born into family or adopted)

Equal employment opportunity and having a diverse staff are fundamental principles at The Ford Foundation, where employment and promotional opportunities are based upon individual capabilities and qualifications without regard to race, color, religion, gender, pregnancy, sexual orientation/affectional preference, age, national origin, marital status, citizenship, disability, veteran status or any other protected characteristic as established under law.  

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