Background

The United Nations Development Programme (UNDP) is implementing project Promoting Inclusive Labour Market Solutions in the Western Balkans (ILMS). The overall objective of ILMS project is to make national and local labour markets more inclusive in the Western Balkans. All the activities and measures undertaken by the project will need to result in improved capacities of relevant stakeholders (national and local labour market institutions, private sector, civil society) to design and implement inclusive policies and programmes for those individuals experiencing multiple forms of social and labour market exclusion.
In the frameworks of this project, UNDP is cooperating with Employment agency to support the implementation of the individual projects/businesses awarded under the “Programme of Support to Self-Employment” i.e. Direct Award to Employment agency of Montenegro (EAM) by Ministry of Labour and Social Welfare (MLSW) deriving from the Joint EU-MNE programme for Employment, Education and Social Protection. Within the framework of the implementation of this programme, more than 200 grants were awarded to unemployed persons to start their own businesses. Priority in the award of grants was given to the following categories of unemployed: up to 35 years old, women and long term unemployed. The grantees have launched micro-enterprises in the following areas: personal services, agriculture and food production, intellectual services, trade, construction related services, tourism and accommodation, health and fitness.
UNDP is providing a mentoring programme to the above-mentioned businesses.
One of the areas of mentoring support is digital marketing activities, aiming to amplify their chances of positioning on the market, sustainability and business development in the environment affected heavily by pandemics.
To assist with the above, UNDP seeks to recruit Local Consultant for digital marketing mentoring.

Duties and Responsibilities

Objective of the assignment:

Engaged Consultant, in close coordination with UNDP team and business mentors, will provide digital marketing mentoring support to the interested grantees, in order to assist them in building profitable businesses, by using most effective digital marketing strategies.

Job content:

The consultant will be engaged under Individual Contract and will work under supervision of Programme Manager.
The consultant is expected to provide individual and group mentoring and training for the selected participants of the programme, in order to build their capacities to design and implement digital marketing strategies for their businesses.

Specific responsibilities will include:

• Develop and implement comprehensive mentoring and coaching plan for individual and/or groups of businesses, aiming to build their capacities for independent use of social media for marketing purposes.
• Cooperate with other mentors/consultants working with businesses.

Expected results/ Deliverables:

• Comprehensive consultancy plan and programme (2 days)
• Quality mentoring and coaching for individual and/or groups of businesses, for independent use of social media for marketing purposes (30 days)

Consultant will be required to plan and report based on working days and working hours, depending on the type of deliverable. In the above distribution, one working day is considered to include 8 working hours, which can be distributed to more than one calendar day.

Time duration: The Consultant will be engaged during the period 20 March – 20 November 2021 (32 working days) and will be paid in tranches, depending on deliverables set by the ToR for this position. Local travel, inside of Montenegro, is planned in the total of up to 5 days.

Competencies

• Demonstrates integrity by modelling the UN’s values and ethical standards;
• Promotes the vision, mission and strategic goals of UN/UNDP;
• Displays cultural, gender, religion, race, nationality and age sensitivity and adaptability;
• Builds strong relationships with clients, focuses on impact and result for the client and responds positively to feedback;
• Consistently approaches work with energy and a positive, constructive attitude;
• Demonstrates good oral and written communication skills;
• Demonstrates ability to manage complexities and work under pressure and under specific circumstances, as well as conflict resolution skills.
  

Required Skills and Experience

Education:

• Relevant educational degree in marketing, communications, journalism, international relations, information technologies, business or other related technical field;

Experience:

• A minimum of one year of progressive experience in the field of digital marketing;
• Experience in mentoring and training in the field of digital marketing;

Language:

• Excellent oral and written communication skills both in Montenegrin and English;

Other:

• Excellent communication skills.

Criteria for selection:

Combined Scoring method will be used. When using this weighted scoring method, the award of the contract should be made to the individual consultant whose offer has been evaluated and determined as: (i) responsive, compliant, acceptable, and (ii) having received the highest score out of a pre-determined set of weighted technical and financial criteria specific to the solicitation.

• Technical criteria weight - 70% (Background and education 10%; Relevant previous experience 20%; Substantial knowledge/Required competencies 30%; Required language 10%);
• Financial criteria weight - 30%.

Only offerors obtaining a minimum 490 points for technical criteria will be considered for the financial evaluation. For more information on procurement methodology for Individual Contractors, please refer to Procurement Notice.

Application procedure:

Interested applicants are requested to submit their applications by March 9, 2021 by using the Apply now button. The application should contain CV or P11 that can be downloaded at https://www.me.undp.org/content/montenegro/en/home/jobs.html. Please note that UNDP jobsite system allows only one uploading of application document, so please make sure that you merge all your documents into a single file.

Only the short-listed applicants will be contacted and requested to submit a letter of interest including a price quotation indicating the lump sum (in EUR) requested for the work envisaged in the section "Description of Responsibilities".