Digital Marketing Officer
International Telecommunication Union (ITU)
Close on 14 Aug 2020
Location: Geneva (Switzerland)
Grade: P3, Mid-level Professional
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Job Description
Organ:
The General Secretariat directs all the administrative and financial aspects of the Union's activities, including the implementation of the provisions of the administrative regulations on operational questions, the dissemination of information on telecommunication matters for operational and other purposes, the provision of legal advice to the Bureaux of the Union and the departments of the General Secretariat, logistic support to the Union's activities including conferences, the coordination of the work of the Union with other international organizations, the dissemination of information to the Member States and Sector Members, press, corporate and individual users of telecommunications and the general public. The General Secretariat is also responsible for the organization of world telecommunication exhibitions and forums. Organization Unit:
Within the General Secretariat, the Strategic Planning and Membership Department (SPM) advises the Secretary-General on strategic challenges and their implications for the Union in the fast evolving telecommunications/ICT environment; develops forward-looking strategic proposals to the ITU management team with a view to ensuring that the organization meets the objectives assigned by the membership; plans and coordinates the corporative and strategic activities with a view to ensuring their accordance with membership objectives; organizes and provides secretariat services to the Plenipotentiary Conference, Council, and other meetings in the general secretariat in order to achieve a high level of involvement from Member States and Sector Members, develops and maintains sound relations with Member States, Sector Members and other entities, the UN and other international organizations. The Department is also responsible for providing expert advice on communication and promotion strategies and for developing and implementing the Union's corporate communication plan in cooperation with the three Sectors with a view to promoting ITU leadership in the field of telecommunications and ICT. Duties / Responsibilities In the Strategic Planning and Membership Department, under the supervision of the Head, Marketing and Partner Relations, the incumbent will perform the following duties:
  • Recommend digital marketing priorities and activities in order to achieve annual objectives and targets.
  • Develop and implement digital marketing strategies and campaigns on key digital media to promote readership and sales of ITU publications as well as growth in academia and industry membership, including SMEs.
  • Analyse, measure and report on key digital marketing performance indicators and advise on corrective actions.
  • Attend and/or represent the Division in meetings and provide specialist advice and assistance to the Bureaux.
  • Identify and liaise with potential partners as well as service providers including market intelligence/research companies, e-mail marketing firms and Web-development companies to identify and implement new digital platforms and tools to strengthen ITU marketing and sales activities and revenues.
  • Perform other related duties as assigned by the supervisor.
Competencies
  • Core Competencies: Applying Expertise; Effective Communication; Learning and Knowledge Sharing; Organizational Commitment; Results-Focused, and; Teamwork and Collaboration.
  • Essential Functional Competencies: Client and Service Orientation; Innovation and Facilitating Change, and; Planning and Organizing.
  • Essential Technical Competencies: Marketing, with expertise in digital marketing; social media and digital platforms; Web analytics tools, SEO/SEM tools, campaign management tools.
  • Qualifications required Education:
    Advanced university degree in business administration, with a specialization in marketing, or a related field OR education from a reputed college of advanced education with a diploma of equivalent standard to that of an advanced university degree in one of the fields above. For internal candidates, a first university degree in one of the fields above in combination with seven years of qualifying experience may be accepted in lieu of an advanced university degree for promotion or rotation purposes. Experience:
    At least five years of progressively responsible experience in sales and marketing, including at least two at the international level. A doctorate in related fields can be considered as a substitute for two years of working experience. Experience in digital marketing, reporting and web analytics, SEO/ SEM, market segmentation, digital campaigns (paid social, paid search, email marketing). Languages:
    Knowledge of one of the six official languages of the Union (Arabic, Chinese, English, French, Russian, Spanish) at advanced level and knowledge of a second official language at intermediate level. Knowledge of a third official language would be an advantage. (Under the provisions of Resolution No. 626 of the Council, a relaxation of the language requirements may be authorized in the case of candidates from developing countries: when candidates from such countries possess a thorough knowledge of one of the official languages of the Union, their applications may be taken into consideration.) Additional Information:
    This temporary opportunity is available to individuals residing locally. Applicants will be contacted directly if selected for written test. Interviews may be used as a form of screening. For further information concerning the Conditions of Employment please click the following link Applicants will be contacted only if they are under serious consideration

    About ITU
    ITU is the United Nations specialized agency for information and communication technologies – ICTs.
     
    We allocate global radio spectrum and satellite orbits, develop the technical standards that ensure networks and technologies seamlessly interconnect, and strive to improve access to ICTs to underserved communities worldwide.

    ITU is committed to connecting all the world's people – wherever they live and whatever their means. Through our work, we protect and support everyone's fundamental right to communicate.

    Today, ICTs underpin everything we do. They help manage and control emergency services, water supplies, power networks and food distribution chains. They support health care, education, government services, financial markets, transportation systems, e-commerce platforms and environmental management. And they allow people to communicate with colleagues, friends and family anytime, and almost anywhere. 

    With the help of our global membership, ITU brings the benefits of modern communication technologies to people everywhere in an efficient, safe, easy and affordable manner.

    ITU membership reads like a Who's Who of the ICT sector. We're unique among UN agencies in having both public and private sector membership. So in addition to our 193 Member States, ITU membership includes ICT regulators, many leading academic institutions and some 700 tech companies. 

    In an increasingly interconnected world, ITU is the single global organization embracing all players in this dynamic and fast-growing sector.